This week, I interviewed Isabella Demarko and she told me all about the viral video that changed her life and her YouTube channel forever. Let’s talk about what you need to know if you’re looking for your next viral hit.

Why did Isabella’s video go viral?

1. The video is visually stimulating and keeps viewers engaged
2. It told a story. This video was about her hair journey and how she grew it out for six years. Viewers want to stick around until the end to see the end of the story!
3. It’s vulnerable. People connect to true, authentic emotions. 
4. It’s fast paced. She told a 6 year long journey in 13 minutes, moving quickly from one visual stimulation to the next.
5. She put in the extra time necessary. Every single second of this video was well-thought out, and it took hours and hours for her to create such a cinematic piece.

The biggest mistake you can make on your channel is not acting on your ideas. You DON’T have to wait until you are good enough or big enough or experienced enough to jump on an idea. You never know… it could be the video that changes YOUR channel!

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 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Isabella Demarko is a UK-based YouTuber and actress. Her channel is a haircare, beauty, style, and lifestyle channel with 323K subscribers. Isabella’s YouTube journey started when she was 14 years old, when she created a YouTube channel because she felt the need to be seen and heard. As a teenager, Isabella was shy and felt isolated and struggled to be accepted by her peers. It took 9 years for her to start taking her channel seriously, and one viral video changed her career forever.

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 NOW ACCEPTING 1:1 CLIENTS: in need of a private YouTube Coach? Apply here.

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

This week I had one of my bootcamp students, Laura Jane Atelier, on the show. She shared the story of her journey from blogger to struggling YouTuber to SUCCESSFUL YouTuber.  

One of the biggest reasons Laura was finally able to break out of her rut and see tremendous success was the total transformation she made in her mindset.

Sometimes, we get in our own way when it comes to YouTube. We get stubborn. We think we know what we’re doing. But it’s important that you keep an open mind when it comes to making necessary changes in your channel for growth. 

Are you struggling with staying stuck in your own way? Not seeing growth? Let me know!

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Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Laura Jane Atelier was in my FIRST group of bootcampers, and she’s here to talk about her journey from blogger to YouTuber. Her channel is all about vintage fashion, lifestyle, and culture. When she started her blog and instagram, she spent a few years figuring out her niche, and as she became more and more active on YouTube, it took her even longer to really hone in further on her niche there.

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 NOW ACCEPTING 1:1 CLIENTS: in need of a private YouTube Coach? Apply here.

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

You would think someone like Shawn Johnson, a well-known olympian, would have had an easy time on YouTube, right? WRONG! Despite having an established following as a professional athlete, Shawn’s decision to start a YouTube channel proved to be a lot more work than she initially thought. Her instagram followers didn’t immediately hop over to YouTube, and at first, her channel was struggling. HOW can that be?

1. You have to constantly be creating content… a MINIMUM of one video a week, because without that, you cannot grow. Every video you upload has potential to be your next viral video, and each video means more chances of your video being picked up by the algorithm. Naturally, the more content, the better.
2. The initial growth (and then later… the stalling of growth) is HARD. Shawn only had 50k subscribers after 2 years with her channel. Even a celebrity like Shawn has to put in the same work as everyone else to take their channel to the next level. Once Shawn decided to go ALL IN, Shawn leveraged her celebrity status to do collaborations with other celebrities and YouTubers. She also did A LOT of trending videos. 
3. Balancing working with brands and satisfying the needs and wants with the brands while still being authentic to your audience.
4. Finding the balance as a vlogger to share what your audience wants to see while also protecting your own privacy. Once you throw it out there, people will say whatever they want to say about you. 

For Shawn Johnson, YouTube is truly a balancing act (see what I did there? Shawn Johnson is an olympic balance beam champion), but it has given her SO much freedom and a new way to serve a different audience. 

What are you struggling with? 

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Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

At 28 years old, American gymnast Shawn Johnson has accomplished a lifetime of achievements that include Olympic Medals, a New York Times best-selling book, several businesses, a career in broadcast, and a mirror ball trophy after winning Dancing With The Stars. Born and raised in Des Moines, Iowa, Shawn’s girl next door charm led her to be named “America's Sweetheart.” After retiring from gymnastics in 2012, Shawn made appearances on several TV shows including The Apprentice and Adventure Capitalists. Shawn married Andrew East, with whom she has documented her life with on their shared Youtube channel which has over 100 million views and 1.1 million youtube subscribers and a podcast which has climbed to #2 on the overall charts.

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 NOW ACCEPTING 1:1 CLIENTS: in need of a private YouTube Coach? Apply here.

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

APPLY HERE 👇🏼

http://erikaviera.net/coaching

This week I spoke with Desiree Martinez, a social media marketer with over 10 years experience, about why YouTube is such an amazing opportunity for women in the CRAZY world around us in the year 2020. 

There are going to be more and more people coming onto YouTube… mark my words! YouTube is the future of entertainment. If you want to get in front of people, if you have a message you want to share or a business you want to build, YouTube is the way to expand your social media presence. You can TRULY establish yourself and your personal brand with YouTube. 

ANYBODY can be on YouTube. If you have a phone with a camera, you can be on YouTube. I recently interviewed Hyram on the podcast, who has over 3 million subscribers and STILL films on his iphone!

If you are able to build out a niched audience on YouTube, you CAN earn money and build a career from it! As a woman, you can work from home, you can be there for your kids, you can help support your family, all by building a following online, and YouTube is the way to go. There’s no barrier to entry to YouTube. There’s nobody there to tell you “no,” except yourself! 

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Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Desiree Martinez is a long-time and award-winning social media creative content creator. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. As a YouTuber, Podcaster, speaker, and business owner, Desiree knows what it takes to help your business grow, build a community, and get leads through a very noisy news feed. She is the author of Innovation From Desperation: The Unfiltered Failures & Successes of an OG Social Media Marketer.

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Have you ever thought about how much money you could make on a viral video?

In my interview with Kallie Branciforte, she told me all about her HUGE viral hit: a gift wrapping hacks video that goes viral every single season. She’s now at over 31 MILLION views on this one video. Kallie credits the success of this video to the content of the video AND the thumbnail. 

So how has this video helped her channel? It has definitely helped boost her subscribers (she sees a spike in subscribers during the holiday season), but also, it’s earned her $65,000. Yup. You saw that right. Kallie has earned enough money from ONE video to buy two cars. Amazing!

What could a viral hit do for your channel?

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Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group