Got a question? Erika’s got answers!

Whether you are curious about photo editing, growing your YouTube channel or connecting with brands, Beauty and the Vlog has you covered with a Q + A session in response to topics posed in the Facebook group.

Listen in to find out about common newbie mistakes and how to make your channel stand out from the crowd. And if you like this episode or have questions yourself, be sure to connect with Erika and let your voice can be heard!

Interested in working with brands you love, but not sure how to make that connection? Curious about how to develop a social marketing strategy to reach more people, but don’t know where to start? Start right here with advice from a crazy successful entrepreneur with a niche in the beauty space.

Trina Albus is the founder and president of Magenta, the premiere social media marketing agency for beauty brands. She has 20 years of experience in digital and has been acknowledged as a thought leader in the social marketing industry. Prior to forming Magenta Agency in 2011, Trina put her expertise in economics, math and statistics to work for technology and marketing groups at Price Waterhouse, Discovery Channel, Time Inc. and BeachMint.

During her time running social media for BeachMint in Los Angeles, Trina saw an opportunity to work with a number of beauty brands as well as the talent in the YouTube community. Her love of beauty and background in digital made the formation of Magenta Agency a natural next step, and now she is a regular advisor to prominent national brands and influencers.

In addition to running the agency, Trina also teaches social and digital marketing courses and presents regularly at conferences like Social Media Week, Beauty Biz Roundtable and Lucky Magazine Fashion and Beauty Blogger Conference. Today she teaches you how to cater your social marketing to your target audience and utilize metrics to post when that audience is most engaged. Listen and find out how to get your name on Magenta Agency’s list of core influencers!

Hollie Forrest is a 22-year-old full-time college student in California who started her YouTube channel three years ago. Her videos focus on drugstore makeup and to date, she has 103,000 subscribers and 12 million video views!

This time on the podcast, Hollie shares how YouTube has impacted her life in a positive way, helping her come out of her shell as she built relationships with her followers and peers in the beauty community. Listen and learn Hollie’s secrets to engaging her audience and standing out from the crowd!

Business-minded beauties: Welcome to Part II of our interview with Roberto Blake, CEO and Creative Director of Create Awesome Media! Roberto is an innovative entrepreneur helping businesses, brands and individuals market themselves successfully with engaging videos and effective messages. He has ten-plus years of experience commercially in advertising, design and marketing, help brands both large and small achieve their goals and reach their audiences. He started his own YouTube channel in 2013, capitalizing on skills in graphic design, photography and video editing to offer creative people a resource.

Roberto’s work has been recognized by Forbes, Huffington Post, Adobe and Photoshop Creative magazines. He is also a HOW Design Live speaker covering topics such as video marketing, personal branding, entrepreneurship, career development and social media. In this continuation of the interview with Roberto, he explains the nuts and bolts of the YouTube algorithm, the benefits of a diversified income and his take on the future of YouTube. Listen and learn to grow your personal brand and build a thriving business!