Want to learn about massively growing your YouTube beauty channel? Let’s move from working with brands to being a brand, with beauty and makeup YouTuber Lisa J on today’s episode! She went from casual hobbyist to successful Youtuber with 147k subscribers to socially conscious business maven, and you have a front-row seat to all the scoop.

“I really feel like if you put out content you’re passionate about and proud of, the numbers and the money WILL follow.” - Lisa J Makeup

Lisa started YouTube when she was 8 months pregnant with her second daughter 5 years ago; she was a makeup artist, had been for 12 years now, but she was now at home and was looking for something to stretch her creative muscles. So she started making videos as a hobby. 3 years in, she now had 2 daughters, was back at work and had no more room for YouTube in her hectic life, so she took a few months off. But during that time she kept getting caring messages from her subscribers. That encouraged her to make a comeback and show up consistently, and she grew steadily as a result. A year later she launched a video that was a hit! It blew up her subscriber numbers from 60k to 140k! What a jump!

“I want a community that enjoys my personality. I’m not trying to be something not authentic just to gain a lot of subscribers really fast.” - Lisa J Makeup

Lisa’s audience is made up of women of all ages, but she gets a lot of engagement from ladies in their 40s and older. She helps them be empowered to experiment and create their own makeup looks by teaching them the basics and the makeup and beauty concepts. Now she also has a beauty product line of brushes and makeup, and you’re going to hear the story of her journey on this episode, how to identify and narrow down what makes you special, how she created and built her beauty makeup brand from the ground up, and so much more. Enjoy!

“Adsense is great. Working with brands is great. But having something of your own is even better.” - Erika Vieira

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

The YouTube landscape has changed so much over the years! Now successful YouTubers are earning 70-90% of their revenue from brand deals and creators are becoming businesses in order to keep up and make a profitable living. So how do you capitalize on the changing landscape and create content that attracts both subscribers and brands? YouTuber India Baston is on the show today and she’ll be sharing her journey getting to the top of her niche and all the ins and outs of working with brands!

“I’d feel much better getting 5000 views on a video I was passionate about than a million views because I copied other people.”

India Batson is a 24-year-old beauty and lifestyle content creator based in Atlanta, Georgia. She started her channel 4 years ago when she was in college, she was focused more on makeup and playing a persona she thought people wanted to see, curling her hair and wearing dresses, but that didn’t feel right. She continued to post videos on and off until her senior year in 2017 when she decided to take her channel seriously and started posting videos consistently every week. She found her niche of creating hair content and she slowly grinded her way till she was working as a YouTuber full-time. No viral hit, no crossroads moment, just showing up consistently and being the goto channel in her niche for men and women with curly hair.

“My audience is similar to me and if I'm interested in something, most likely they are as well.”

She’s now grown to over 250k subscribers and her channel has over 17 million video views! She’s had opportunities to collaborate with major brand deals like Sephora, Gillette, Dove, and Aussie. Aside from her YouTube, she is also a rising actress in appearances in Netflix/NBC’s Good Girls and Netflix’s insatiable! In this episode, India talks about her process for making videos, advice on how to work with brands and understanding your value, how she found a management team to help her navigate all the brand deals that are coming her way and how you can too, and so much more. Enjoy!

“If I could start over, I would start from the beginning being myself as that’s all you can ever be.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Fasten your seatbelts, the YouTube Power Hour Podcast is back and better than ever! We’re kicking things off by giving you the step-by-step, behind-the-scenes of a viral video hit and breaking it all down for you. Fitness YouTuber Keltie O’Connor is our guest with the most today and I don’t think you’re ready for what she’s about to share. Let the rollercoaster ride begin!

“You should have a purpose behind youtube and your channel, but your content can change with the trends.”

Keltie found her love for video when a very progressive teacher in high school saw her struggling to write essays and suggested she do them in video instead. That love blossomed and followed her into university where she spent the next few years learning YouTube and honing her perspective as a fitness YouTuber. But in August 2018 she realized she was burnt out. She didn’t like the superficial content she was creating and she needed a break. So she decided to take her first vacation in 3 years and spend a week in Toronto. After that week she felt the pull. She packed her things and decided to move to Toronto from Edmonton and go all-in on YouTube. She spent her life savings, worked day and night, bartended on weekends to pay the bills and buy equipment and fund her to go to fitness networking events. By the start of 2019, her growth skyrocketed - she tells the story of the first time a video of hers went majorly viral and it’s a roller coaster ride you have to hear for yourself!

“The only way you’ll learn what does well is by doing it, and no one is watching when you start so take it as a blessing.”

Immediately after the high of success, she was thrown into the depths: dealing with creative burnout, overwork, second-guessing her message to her newfound audience and barely sleeping. 6 months of building her life around YouTube turned into one year. But she was driven by a light she felt was at the end of the tunnel, that if she could continue to sustain the pressure, it would all be worth it. And in March 2018, it all happened. She finally hit 100k subscribers and she was able to cut her bartending jobs and finally focus on YouTube full time! You’re going to hear the full story, all the ups and downs and highs and lows from starting, her viral hits, and misses and the journey that led her to this moment. Enjoy!

“Every time you’re making videos it’s so tedious but the second you press publish, you get that high and the video is out, and then you chase it again.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Interested in working with brands you love, but not sure how to make that connection? Curious about how to develop a social marketing strategy to reach more people, but don’t know where to start? Start right here with advice from a crazy successful entrepreneur with a niche in the beauty space.

Trina Albus is the founder and president of Magenta, the premier social media marketing agency for beauty brands. She has 20 years of experience in digital and has been acknowledged as a thought leader in the social marketing industry. Prior to forming Magenta Agency in 2011, Trina put her expertise in economics, math, and statistics to work for technology and marketing groups at Price Waterhouse, Discovery Channel, Time Inc., and BeachMint.

During her time running social media for BeachMint in Los Angeles, Trina saw an opportunity to work with a number of beauty brands as well as the talent in the YouTube community. Her love of beauty and background in digital made the formation of Magenta Agency a natural next step, and now she is a regular advisor to prominent national brands and influencers.

In addition to running the agency, Trina also teaches social and digital marketing courses and presents regularly at conferences like Social Media Week, Beauty Biz Roundtable and Lucky Magazine Fashion and Beauty Blogger Conference. Today she teaches you how to cater your social marketing to your target audience and utilize metrics to post when that audience is most engaged. Listen and find out how to get your name on Magenta Agency’s list of core influencers!

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!