If you’ve been thinking about what it takes to quit your full-time job and dominate at YouTube, look no further. Fashion YouTube maven & blogger Erica Louie is taking the industry by storm and she left her full-time job only 1 year ago! Learn all the details as she lays out her path from CPA to a queen of style.

“What I thought to be a hindrance or a detour in my career path to YouTube, I found that it was like my destiny!”

Erica was in full corporate trajectory mode before she got bit by the YouTube bug. While studying to be a CPA, her best friend and roommate sparked the idea of starting a channel as a creative outlet to pour her emotions and energy into while processing a bad breakup. She made a makeshift tripod out of accounting books and from there, she was off. Seven years later, Erica quit her corporate life and became a fashion YouTube superstar!

“Don’t jump in until you have a place to land.”

Miss Louie posts amazing and well-crafted lookbook and outfit videos for her audience of confident, authentic, dynamic and down-to-earth working women. She lives with her husband in the Bay Area and she has grown her channel to over 350k subscribers and 19 million total video views. In this episode, she authentically shares her early mistakes and gives you a process to start your YouTube journey the smarter way.

“I kinda just pick up as many tips as possible to make the viewing experience seamless and easy for my people.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

There’s something magical that happens when you’re connected to your purpose and you’re sharing it authentically with the world. Beauty YouTuber & ipsy Creator, Lynette Cenée, is proof of that -and her channel is exploding. On this episode, we get to know more about Lynette and how she went from a coincidental YouTuber to a beauty powerhouse!

“The trick to the business: be a joy to be around, and easy to work with.”

Lynette got her start on YouTube purely through serendipity. She was a makeup artist in Los Angeles, working with celebrities, on music videos, TV & film, you name it. But she wasn’t happy with her growth and she was looking to change jobs. In January 2013, she decided to respond to an online and in no time she was cast for her own YouTube channel.

“Be careful who you’re talking to because you may be working with them again in the future.”

After years of several company acquisitions and ownership legal battles later, Lynette was able to get full ownership of her channel. In May 2016, she became one of only 10 in-house creators at ipsy Studios. From a young age, Lynette's parents, who were stage magicians, instilled in her a strong belief in magic. She has taken that belief and infused it into the creativity and edginess she brings to her channel, which has now reached over 450 thousand subscribers and has over 3.3 million total views.

“Influence is a gift, and we should all approach it that way.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

All your questions answered! Have you ever wanted to sit with a 10+ year YouTube veteran and ask them everything you could think of? This is it! On this episode, Emily Noel shares her wisdom by answering questions raised by the community. She covers everything from her recording schedule and structure, her business behind the scenes and her passion for makeup and beauty products!

“You don’t have to be swayed by doing what everyone else is doing.”

This is part 2 of the interview with Emily Noel. Tons of amazing takeaways were uncovered in Part 1 - make sure to check it out here.

When Emily started on YouTube in 2007, she was doing it for fun and to blow off steam after her days being a news anchor at the local ABC affiliate. But after seeing the impact she was having on her viewers, her explosive growth and the opening of YouTube’s partnership program, she went full time into YouTube in December 2012.

“Don’t feel pressured to turn everybody into a lover of you, because you’re just not going to be everyone’s cup of tea.”

Her passion for sharing makeup tips and reviews has led her to now be on YouTube for over 10 years! Her videos have amassed more than 170 million views and she has 960 thousand subscribers to her channel, Beauty Broadcast. She consistently releases 4 videos a week, one being a vlog where she shares her mommy life with her husband and 2 daughters in Illinois.

“People need to sometimes step off from the numbers… and think about how they feel about what they’re putting out there.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Have you ever wished you had the wisdom of YouTube powerhouse? On this episode, Emily Noel shares how she got into YouTube and stayed on top in the beauty & makeup niche consistently for over 10 years, gaining almost 1 million subscribers. This is part 1 of a 2-part series, and we cover everything!

“Be very in tune with who you are and what makes you special, and stick with it.”

When Emily Noel started on YouTube in 2007, it was a fun hobby that helped her to blow off steam after a long day at her job as a news anchor at the local ABC affiliate. After seeing the impact she was having on her viewers, her explosive growth and the opening of YouTube’s partnership program, Emily Noel decided to go full time into YouTube in December 2012.

“If what you’re saying isn’t beneficial or helpful and it’s only self-serving… it’s just the wrong direction.”

Emily Noel’s passion for sharing unbiased beauty and makeup tips and reviews has kept her going strong on YouTube for over 10 years! Her videos have amassed more than 170 million views and she has 960 thousand subscribers (and counting!) to her channel, Beauty Broadcast. She consistently releases 4 videos a week, one being a vlog where she shares her mommy life with her husband and two daughters in Illinois.

“If you want to build up that following of people, you’ve got to give them material on a regular basis.”

Emily places her relationship with her viewers as her highest priority and for that reason, she has done zero brand deals in her 10+ year YouTube career, which is almost unheard of in her space. She believes that any brand that dictates how she should review their products and disrupts her authentic connection, is not a brand she wants to work with.

“You have to be thinking all the time “How am I benefiting the audience?” Because that’s who’s keeping you afloat.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Listen to hear about the future of Beauty and the Vlog. 

Are you interested in the Zero to Influence YouTube Bootcamp? Join the waitlist HERE.