YouTube is hard but it’s not impossible! You have just as much chance to hit success as anyone. Just take it from a 10-year YouTube veteran living all the way in the Netherlands!  Beauty & Hair YouTuber Lucy “Loepsie” Kyselica gives us the scoop on her journey from zero to half a million subscribers and how you can carve a place out for yourself on YouTube!

“You’re always one video away from a viral video, you never know which video is going to hit.”

Loepsie is a 10 year YouTube veteran. She started all the way in high school and never stopped going. She decided to mimic her favourite beauty blogs and become a beauty blogger herself for a school project. Those bloggers were making YouTube videos to expand their content and so she decided to do that as well. She was hooked, after the project, she started a new channel and continued to grow it. Now she has almost 500k subscribers and over 57 million total video views!

“It’s so important that you have that inspiration because if you’ve lost the passion, it translates on screen and then you fall flat.”

She is 25 years old, lives in the Netherlands and became full-time on YouTube right after she graduated from college in 2014 when she had about 70k subscribers. She makes hair tutorials and recreations of hairstyles from movies and TV shows for her target audience of English speaking ladies her age. She carved her spot in the beauty and haircare niche by making YouTube videos to share her haircare tips in the early internet days when forums ruled the world. She believes that being your true self is your ultimate superpower in having success on YouTube.

“The reality is a lot of people that have achieved success on YouTube have been at it for quite some time.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Do you want a fulfilling career where you get to be 100% creative and make a great living doing only what you're great at for the people you love being around? Who doesn’t! Here’s a great case study on how to get there. In this episode, Fashion and Body Positivity YouTuber Sierra Schultzzie shares her passion and energy with us, along with the details on how she carved out her own niche and gained 380k subscribers along the way!

“I make sure that as much as I put into the content, I also spend enough time focusing on getting eyes on it because it deserves a chance to have people see it.”

Sierra is now a successful, full-time YouTuber. But it didn’t happen overnight. She started in 2015 while in her freshman year at college doing musical theatre.  Her then boyfriend, now husband inspired her to try YouTube as a creative outlet and to try to become the next Jenna Marbles. She hesitated, but after she made her first video, she caught the bug, and she’s been posting a new video every Friday since.

“Don’t pigeonhole yourself - give yourself room to try out new formats, and new series and new ideas and see what your audience likes.”

She took a while to find out what she was uniquely good at and qualified to lend her perspective to. According to her, she wasn't great at makeup, so that was a bust. There was something about fashion drew her in, but the content there only represented two extremes of the spectrum: the thin ladies or the plus-sized. So she decided to be the voice and face of the middle, the curvy population. Now she’s posting twice a week and has almost 400k subscribers! She’s a queen on a mission to inspire all ladies to be confident in themselves and embrace their curves.

“It’s nice that what took off on my channel is something that I truly am passionate about and something I’m fulfilled by.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

What do you think it takes to go from 0 to having 200k subscribers, influence, brand deals and doing what you love, all in record time? The rules to the game are simpler than you might imagine! In this episode, Fashion and Beauty YouTuber Amy Serrano makes it look super easy as she shares her secrets on her enormous growth in less than 2 years!

“It doesn't matter if you mess up, every first video is SUPER cringy, just keep progressing and keep going.”

Amy was working as a freelance wardrobe stylist and assistant when she first decided to make videos on YouTube. She wasn’t experiencing much growth or control in her job, and she was looking for a place to share her love for all things fashion. So in 2015, she put up her first video and thought nothing of it. But in August 2016, her cousin challenged her to go all in and give YouTube her best try. She said, “if you don’t like it after 3 months, quit”. The rest is history. Now she has over 270k subscribers and over 15 million video views!

“If you’re creating content that you love and you’re feeling very proud about, then you’re gonna be happy overall.”

Amy is a 28-year-old super charismatic lady boss living in LA, California. If you’ve watched any of her videos, you’d be drawn to her energy that is always turned way up to 11. She’s really embraced YouTube as her creative outlet and has connected with her ideal audience of millennials who’re trying to figure out who they are and trying to be happy in life. Her drive and passion is to make everyone who watches her channel to feel good about themselves

“A lot of people say I want to be a YouTuber, but you have to really do it and see if you like it.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

How do you build a personal brand that truly fits who you are? In this episode, YouTuber, Podcast Host and Personal Branding Mentor Erin May Henry stops by to give you all the juicy details on connecting with your true, unique selves and making you shine!

“Find that thing about you that is going to make you stand out, and there always is going to be something.”

Erin is an Australian Personal Brand Building Rockstar! She started her YouTube channel in 2014 while she was studying Public Relations and Business in college. She dived in when she discovered that becoming an influencer would be huge in the future. And that has paid huge dividends because she now has over 73k subscribers and a combined 4 million video views! Since starting, her channel has undergone many iterations. She was into lifestyle and fitness, then mindset and motivation, but she’s really found her home with personal branding after exploring a lot of things you’re going to learn on this episode.

“Maybe you can go so far into your mastery that you stand out from everyone else because you are the thought leader.”

She is really big on personal development, and her videos on teaching about that have been huge contributors to her channel’s growth. She fell into it as she was building her social media marketing business after she left college in 2016. All her friends were hunting for internships and jobs, but she was drawn more to entrepreneurship. That journey was not easy. Her own fears and self-doubt plagued her, but through consuming content from gurus like Tony Robbins and Marie Forleo, she was able to push through the fear. Now, inspired by those two, she’s built her business coaching practice and is teaching the things that helped her get through her rut.

“It's not about overcoming fear entirely, it's about understanding how to work through and work with that fear when it does arise.”

Erin is a big believer in taking action. Dive in as soon as possible and don’t wait until all your stars are aligned. Risk analysis is overrated and you can learn a lot more from experience so don’t let the unknown keep you from doing. Because of her working as a bartender and later working for a wine company while studying at college, she’s developed a thorough passion for wine and has even made it a big part of her personal brand, with her YouTube series “The Business Bar”. You’re going to get a ton of value from this episode as she shares her expertise with us!

“When you really step in that genius zone, people will notice and your authenticity shines.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram