The YouTube Power Hour Podcast

Nikki Phillippi is based in Southern California and started her YouTube channel 8 years ago in 2010. She was a performer and after experiencing an injury, decided to hop onto YouTube instead. Since then, she has gained 1.3M subscribers and over 120 million video views.

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Direct download: How_to_Reach_a_Million_YouTube_Subscribers_with_Nikki_Phillippi.mp3
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Rachel of Rachhloves has been a beauty YouTuber since she started her channel, about 8 years ago Since then, she has gained over 154 million views and roughly 1.4M subscribers. On her channel, she chats about makeup, fashion and lifestyle.

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Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!


Have you had thoughts about starting a YouTube channel but don’t have the confidence or are too shy to take the plunge? Check out today’s episode and see how our guest overcame her fears and shyness to become YouTube’s viral video beauty queen.

“We all do this because we love it but it is nice to get recognized for your work.”

Mayra Isabel Garcia, of Mayratouchofglam, knew from the start that she wanted to have her own YouTube channel. But she didn’t always have the confidence from the get-go nor did she expect to end up with a viral video that would boost her to stardom. Now, her beauty channel has around 1.7 million subscribers and 111 million views.

“I think my craziest videos are the ones that help me out the most.”

As a freelance makeup artist, Mayra was encouraged by the people around her to start posting her own makeup tutorials. She initially did it just for fun. It wasn’t until she was tapped by StyleHaul that she realized she could actually get paid and build a career around it. She quit her day job and devoted more time to her channel, posting videos a lot more consistently than when she first started.

Rather than just sticking to makeup tutorials, Mayra felt the need to step out of her comfort zone and try different things. Just to change things up a bit, she started doing challenges and reviews of certain products and is now having a lot more fun with it all.

When she had her first viral video, she was shocked. She absolutely didn’t expect that it would get over 1 million views overnight and hit 15 million views in just a week. Although there’s no formula for making a viral video, Mayra says that it’s her craziest videos that help her out the most.

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!


Are you wondering what would be the best YouTube equipment to use when starting a YouTube channel? Or, are you someone who’s looking to upgrade your work and give your videos a new look using different tools and technology? Whether you’re just beginning to set foot in the YouTube world or you’ve already been vlogging for some time, today's episode will surely provide you with a tremendous amount of great information.

In this episode, we’re going to hear from expert videographer, Caleb Wojcik, about the best YouTube equipment when it comes to making videos. He’ll also answer some of the most frequently asked questions by vloggers and YouTubers and share some practical tips and tricks about lighting, camera settings, and more.

"Quality can definitely set you apart."

After getting his first DSLR camera, Caleb started making videos and slowly taught himself how to make better videos and how to edit them. After some time, he finally decided to start teaching others the skills he taught himself. He now runs a video production company in San Diego, teaches solo video production on his website, and he is the teacher of multiple courses on filming & editing video.

"The more you educate yourself in the technology side of things, the better."

Caleb has been making videos off and on for nearly a decade now. In that time, he has filmed the National Hockey League, Major League Baseball, NCAA basketball & football, weddings, commercials, book trailers, and plenty of training videos for the web. So, if you’re looking for an expert to teach you about the best YouTube equipment, he’s exactly who you’re looking for!

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!


Are you looking to embark on your very own journey to becoming a beauty, lifestyle, or health and fitness influencer? Most, if not all, influencers out there can be found on multiple social media platforms, the most popular of which are YouTube and Instagram. However, if you're someone who's just starting out, which social media platform should you get on first? Should you consider getting on both, or is it better to stick to just one? Instagram vs. YouTube – which one should you focus on more? Is it worthwhile to even compare the two? Our guests in today's episode may just have the answer for you.

"You have to have an element of free content."

Katie Dunlop of Orange County, CA is the creator of LoveSweatFitness, a women's health and fitness community focused on making fun and effective workouts accessible to everyone. After going through her own 45-pound weight loss journey, Katie has created a wonderful and motivating community, reaching more than half a million women through her social media pages and Hot Body Guides.

"Find a big topic and then create your own space inside that."

She first started Instagramming in 2014 to share more workouts and more inspirations to her students on the days when she wasn't teaching her fitness classes. A year later, together with her husband Ryan, they started the LoveSweatFitness channel on YouTube and have since grown their following to more than 200k subscribers. Listen to their story and be inspired!

"If you're determined and you're focused, you can get pretty good pretty fast."

 
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What are you passionate about? Wouldn't it be amazing to be able to earn a living out of what you love to do? Has the idea ever crossed your mind? What is the secret to turning your passion into a profitable online brand?

"Even the stuff that didn't turn out great, it's always a learning experience."

Amber of SweetAmbsCookies started sharing her passion for cookie decorating on YouTube after realizing people were actually more interested in learning how she made her cookies than buying them. Her eye-catching cookie decorating videos became so popular she decided to stop selling cookies on ETSY and instead focus on teaching others how to decorate their own cookies through YouTube videos and in-person classes.

"I really think passion will show through and people will enjoy watching what you're doing."

Amber didn't originally set out to become a cookie decorating instructor, but she has always enjoyed baking and she's also an artist. By combining her two passions, she was able to create a profitable online brand that has allowed her the flexibility of working for herself as well as be able to help support her family by doing what she loves. Amber is a mother and she is able to work full-time producing cookie decorating tutorials.

"It's nice not to have to rely on one single thing especially as it gets more difficult to reach people."

Amber has over 1.1 million followers on Instagram, almost 700k YouTube subscribers, and 75 million video views.! Let's be inspired by her success and create a profitable online brand of our own!

"There's nothing to lose by starting a channel and trying it out."

 
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Do you randomly blog or post videos in your YouTube channel, or do you plan and schedule your blog content? Well, today we will learn from our guest why it’s far better to do the latter and take a look at all the benefits you can get by keeping track of trends, events and holidays, and keeping a content calendar of what you’re going to post and when.

Nikole is the face behind the popular health food and lifestyle YouTube channel, HealthNut Nutrition. She is a passionate "health nut" who inspires her viewers to live an active, healthy, and balanced lifestyle by showing how easy and delicious it can be. Her "healthified" versions of fresh and tasty dishes are guaranteed to make your taste buds dance and prove that healthy eating doesn’t have to be tasteless or boring!

“Let yourself be creative and find your own groove.”

Nikole’s philosophy is all about finding a balance that works for you. It’s about listening to your body, surrounding yourself with positive sources, limiting stress, and enjoying the foods you love. She doesn’t believe in dieting, calorie counting, low-fat, or sugar-free labels. She believes in taking a holistic and intuitive approach to living a healthy lifestyle both inside and out.

“You have to do what’s right for you.”

Nikole’s philosophy is all about finding a balance that works for you. It’s about listening to your body, surrounding yourself with positive sources, limiting stress, and enjoying the foods you love. She doesn’t believe in dieting, calorie counting, low-fat, or sugar-free labels. She believes in taking a holistic and intuitive approach to living a healthy lifestyle both inside and out.

Nikole only started working full-time with YouTube this year, but already she’s had videos that definitely boosted her channel. She shares how important it is to schedule your blog content, have a reason behind your videos, have a bigger picture in mind. So, make sure you don’t miss out on this episode and listen in!

“Outsourcing and getting help from people is going to help grow your business.”

 
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Gaining popularity as a blogger or YouTuber doesn’t happen overnight. It takes hard work to put content out there consistently and have people notice you. Since Instagram started, the platform has helped content creators gain subscribers from all over the world. It’s a safe bet that gaining followers using a growth hack for Instagram would also give you a bump in followers on your blog and an increase in your YouTube subscribers as well.

“Facebook is like Pinterest, it’s so underused by bloggers.”

So, what’s a good growth hack for Instagram? Let’s find out from our guest, Angela Lanter. In this episode, she talks about her best growth hack for Instagram, her journey as a content creator, and a whole lot more!

“New platforms come out all the time and you don’t know what’s going to take off.”

Born and raised in Northeast Ohio, Angela took her first job as a hairstylist and makeup artist working at a small salon giving makeovers for Glamour photos at the age of 15. While in college, she continued to pursue her love of beauty by freelancing for proms, weddings, and other special events. Even after getting a “real job,” she continued to sharpen her beauty skills by watching YouTube tutorials at night for inspiration.

“I think YouTube will always be around.”

After many years of watching and learning, it was time to start creating her content. In February 2013, Angela launched “Hello Gorgeous” and, in October, her subsequent YouTube channel. By December, she was named as an official PopSugar Select Blogger and was featured as the #1 ShopStyle Lay Down Campaign Blogger. Recognizing her passion for Hello Gorgeous, Angela left her career to take it full-time. By providing her readers with fashion, beauty, and lifestyle tips, she hopes to help each woman feel and look her best inside and out.

“So much of fashion blogging nowadays has been diluted to just photos.”

 
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The YouTube Power Hour Podcast is going on a small break to prepare for our new season of interviews. 

Stay in touch through instagram, our Facebook group, and our weekly newsletter. 

 

If you are interested in joining the next Zero to Influence YouTube Bootcamp, make sure you join the waitlist! 

 

 

 

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Feeling like you’re always working but barely seeing results and enough return on your investment? Take the lessons and advice from Podcaster and Productivity Expert Haley Burkhead and optimize your time to optimize your life and your profits! Get ready to take note because really practical advice is coming your way, and you’ll want to implement them immediately!

“You don’t have to work as hard for money as you think you do.”

Haley helps entrepreneurs hit 5-figure income months while cutting their work time in half! This productivity queen started her online business in 2011 but pivoted 3 times before she finally landed on the path she really loved: coaching business owners in her Profit Planner Lounge membership site. She started with a fashion blog, and between that and where she is now, she learned that there was a better way to live than spending 16 hours a day, 6 days a week and making barely enough to pay her bills. She freed herself from that overwork, and she's helping emotionally-drained workaholic ladies do the same.

“The three things you need to do to make more money: systematize, outsource & automate.”

Haley is going to teach you very useful and totally transformative lessons about optimizing your life to reduce stress, spending less time doing the things you hate and focusing on growing your profit. As a YouTuber or aspiring YouTuber, you’re also an entrepreneur afflicted by the problems of overwhelm, busy work and limiting beliefs at times. But in this episode, Haley gives you the and tools and strategies she uses with her entrepreneur clients to defeat those problems for good.

“In everything free that you give, give them huge wins and breakthroughs.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram


YouTube is hard but it’s not impossible! You have just as much chance to hit success as anyone. Just take it from a 10-year YouTube veteran living all the way in the Netherlands!  Beauty & Hair YouTuber Lucy “Loepsie” Kyselica gives us the scoop on her journey from zero to half a million subscribers and how you can carve a place out for yourself on YouTube!

“You’re always one video away from a viral video, you never know which video is going to hit.”

Loepsie is a 10 year YouTube veteran. She started all the way in high school and never stopped going. She decided to mimic her favourite beauty blogs and become a beauty blogger herself for a school project. Those bloggers were making YouTube videos to expand their content and so she decided to do that as well. She was hooked, after the project, she started a new channel and continued to grow it. Now she has almost 500k subscribers and over 57 million total video views!

“It’s so important that you have that inspiration because if you’ve lost the passion, it translates on screen and then you fall flat.”

She is 25 years old, lives in the Netherlands and became full-time on YouTube right after she graduated from college in 2014 when she had about 70k subscribers. She makes hair tutorials and recreations of hairstyles from movies and TV shows for her target audience of English speaking ladies her age. She carved her spot in the beauty and haircare niche by making YouTube videos to share her haircare tips in the early internet days when forums ruled the world. She believes that being your true self is your ultimate superpower in having success on YouTube.

“The reality is a lot of people that have achieved success on YouTube have been at it for quite some time.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Direct download: 162_Hair_YouTuber_Shares_How_She_Stands_Out__Why_YouTube_is_HARD.mp3
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Do you want a fulfilling career where you get to be 100% creative and make a great living doing only what you're great at for the people you love being around? Who doesn’t! Here’s a great case study on how to get there. In this episode, Fashion and Body Positivity YouTuber Sierra Schultzzie shares her passion and energy with us, along with the details on how she carved out her own niche and gained 380k subscribers along the way!

“I make sure that as much as I put into the content, I also spend enough time focusing on getting eyes on it because it deserves a chance to have people see it.”

Sierra is now a successful, full-time YouTuber. But it didn’t happen overnight. She started in 2015 while in her freshman year at college doing musical theatre.  Her then boyfriend, now husband inspired her to try YouTube as a creative outlet and to try to become the next Jenna Marbles. She hesitated, but after she made her first video, she caught the bug, and she’s been posting a new video every Friday since.

“Don’t pigeonhole yourself - give yourself room to try out new formats, and new series and new ideas and see what your audience likes.”

She took a while to find out what she was uniquely good at and qualified to lend her perspective to. According to her, she wasn't great at makeup, so that was a bust. There was something about fashion drew her in, but the content there only represented two extremes of the spectrum: the thin ladies or the plus-sized. So she decided to be the voice and face of the middle, the curvy population. Now she’s posting twice a week and has almost 400k subscribers! She’s a queen on a mission to inspire all ladies to be confident in themselves and embrace their curves.

“It’s nice that what took off on my channel is something that I truly am passionate about and something I’m fulfilled by.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram


What do you think it takes to go from 0 to having 200k subscribers, influence, brand deals and doing what you love, all in record time? The rules to the game are simpler than you might imagine! In this episode, Fashion and Beauty YouTuber Amy Serrano makes it look super easy as she shares her secrets on her enormous growth in less than 2 years!

“It doesn't matter if you mess up, every first video is SUPER cringy, just keep progressing and keep going.”

Amy was working as a freelance wardrobe stylist and assistant when she first decided to make videos on YouTube. She wasn’t experiencing much growth or control in her job, and she was looking for a place to share her love for all things fashion. So in 2015, she put up her first video and thought nothing of it. But in August 2016, her cousin challenged her to go all in and give YouTube her best try. She said, “if you don’t like it after 3 months, quit”. The rest is history. Now she has over 270k subscribers and over 15 million video views!

“If you’re creating content that you love and you’re feeling very proud about, then you’re gonna be happy overall.”

Amy is a 28-year-old super charismatic lady boss living in LA, California. If you’ve watched any of her videos, you’d be drawn to her energy that is always turned way up to 11. She’s really embraced YouTube as her creative outlet and has connected with her ideal audience of millennials who’re trying to figure out who they are and trying to be happy in life. Her drive and passion is to make everyone who watches her channel to feel good about themselves

“A lot of people say I want to be a YouTuber, but you have to really do it and see if you like it.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram


How do you build a personal brand that truly fits who you are? In this episode, YouTuber, Podcast Host and Personal Branding Mentor Erin May Henry stops by to give you all the juicy details on connecting with your true, unique selves and making you shine!

“Find that thing about you that is going to make you stand out, and there always is going to be something.”

Erin is an Australian Personal Brand Building Rockstar! She started her YouTube channel in 2014 while she was studying Public Relations and Business in college. She dived in when she discovered that becoming an influencer would be huge in the future. And that has paid huge dividends because she now has over 73k subscribers and a combined 4 million video views! Since starting, her channel has undergone many iterations. She was into lifestyle and fitness, then mindset and motivation, but she’s really found her home with personal branding after exploring a lot of things you’re going to learn on this episode.

“Maybe you can go so far into your mastery that you stand out from everyone else because you are the thought leader.”

She is really big on personal development, and her videos on teaching about that have been huge contributors to her channel’s growth. She fell into it as she was building her social media marketing business after she left college in 2016. All her friends were hunting for internships and jobs, but she was drawn more to entrepreneurship. That journey was not easy. Her own fears and self-doubt plagued her, but through consuming content from gurus like Tony Robbins and Marie Forleo, she was able to push through the fear. Now, inspired by those two, she’s built her business coaching practice and is teaching the things that helped her get through her rut.

“It's not about overcoming fear entirely, it's about understanding how to work through and work with that fear when it does arise.”

Erin is a big believer in taking action. Dive in as soon as possible and don’t wait until all your stars are aligned. Risk analysis is overrated and you can learn a lot more from experience so don’t let the unknown keep you from doing. Because of her working as a bartender and later working for a wine company while studying at college, she’s developed a thorough passion for wine and has even made it a big part of her personal brand, with her YouTube series “The Business Bar”. You’re going to get a ton of value from this episode as she shares her expertise with us!

“When you really step in that genius zone, people will notice and your authenticity shines.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram


What do you do when you’re searching for content that represents you but you find none? You make it yourself! In this episode, beauty YouTuber, Michaela Davert, stops by to share her story and her experience growing her channel and getting huge press and her top tips on how you can stand out with your uniqueness!

“I never came across a young woman with a disability and I thought why don’t I try to be that new face and change that?”

Michaela started on YouTube in 2014. She stumbled onto makeup videos and instantly fell in love with the industry. She was inspired by other Beauty YouTubers, but she soon realized that no one was making that content for people with disabilities. So she stepped up and decided to do it herself! She started spreading her positive energy and her message that having a disability is not a negative thing. As she says, “We all go through life with challenges and we should be grateful for what we have.”  From there, her channel started growing like it was on steroids. Now, she has over 38k subscribers and a combined total of over 1.4 million views!

“I have a story and a message that I want to share while doing what I love.”

Michaela is 19, lives with her family, including her twin brother, and she’s a junior in college pursuing a focus on digital marketing. She has Osteogenesis Imperfecta Type III, also known as brittle bone disease, a rare disease that affects 1 in 250k people but that does not dampen her bubbling and positive personality and her goal for being one of the next Covergirls. Her core audience is made up of teens and young adults who are looking to learn about another person’s perspective.

“I’m not a person that really cares what other people think. Those comments about you are really about themselves.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram


Are you stuck in YouTube burnout hell or want to know the best ways to avoid it? In this episode, Beauty YouTuber Sari Reanna joins us and shares the details of her YouTube career and how she navigated burnout and came out on top!

“If you love what you’re doing, everything else is going to follow, everything else will fall into place.”

Sari is a 23-year-old full-time YouTuber who created a name for herself on YouTube by sharing her struggles with severe acne. She lives in Edmonton, Canada with her family and she’s grown her channel to over 125k subscribers and 15.2 million total video views! She was bored working at a makeup counter and not being able to share her passion for makeup with her co-workers, so she decided to start a channel. From there, she fell in love with the beauty community. That was in 2014.

“I am honestly living proof that anyone can start editing and start making YouTube videos.”

It wasn't until January 2015 that she really got serious and her posting frequency went way up. The video that put her on the map was a rant she did about her time working at Sephora towards the end of 2015. That video alone, over the next few weeks, skyrocketed her channel by almost a million views and tens of thousands of subscribers!

“People will come for your content, but ultimately, they’re gonna end up staying for you.”

After consistently posting 3 videos a week since January 2015, she noticed a disturbance in her energy. She was no longer making videos for the right reasons. Instead of the joy of sharing her experience and helping others, she was chasing numbers and statistics. So she took 5 weeks off YouTube to reconnect with herself. In this episode, Sari shares what led up to that and how else she handled her burnout to come back stronger.

“I needed to take a step back and remember why I love making videos and refuel my passion for it.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Direct download: 157_YouTube_Burnout_The_Struggle_is_Real_with_Sari_Reanna.mp3
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Never be left in the dark about branding your YouTube ever again! Influencer Branding Specialist Megan Acuna is here to take care of you, sharing everything you need to know to make yourself into a top-notch brand! She is also a bootcamper and in this episode, she answers a ton of audience-submitted questions as well.

“Functional and readable is always better than pretty.”

Before diving into YouTube, Megan’s first job out of college was as a Social Media Manager. Working at the company, she saw them spending tons of money and getting very poor designs in return. She stepped up and volunteered to handle their designs and get some experience at the same time. Her work was so amazing that other companies came knocking, asking her to freelance with them.

“I think every single item that you show in your videos should be purposeful.”

After she started her YouTube channel about living beautifully and ethically on a budget, she began to notice that there wasn’t a graphic designer for YouTubers who understood and catered to influencers needs. She stepped up again and began working with a few influencers. Now she’s working with more high profile influencers and she’s doing it full-time from home. As you’ll hear in this episode, she has a passion for design and she shares a lot of the knowledge you’ll need to level up your brand.

“Do what you would click on if you were trying to find the information you were giving to your audience.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram


Editing your videos can be scary, but we're here to your rescue! We’ve got you covered as lifestyle YouTuber and video editor, Emily Olson, steps in to save the day. In this episode, she shares the most important tips and tricks you need to know to make your videos stand way above the rest!

“I want to tell people, don’t put that much pressure on yourself. A lot of YouTubers have a lot of help, as they should.”

When Emily started on YouTube, she had aspirations of getting to the top of the makeup & fashion niche. But through pursuing her creative passions, she serendipitously got connected to another YouTuber, Nikki Phillippi, and her editing career magically began. Now she jokingly calls herself a “full-time YouTuber who doesn’t make videos” and works with Nikki Phillippi full-time, as well as a number of other creators.

“I think you have to be bad at something before you’re good at it.”

I really love Emily’s passion. She pours so much into each video she edits, and her goal is always to bring out the best in the person she's editing and make them look as good as possible. Emily lives in California with her droneographer husband and two children.

“Put a blooper, a two-second scene in the beginning, to hook the audience, give them a tiny preview, and then go to the intro.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Direct download: 155_How_to_Slay_Your_Video_Editing_with_Video_Editor_Emily_Olson.mp3
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Tune in for a huge announcement plus hear what Bootcamp alum have to say about their experiences with the Zero to Influence Bootcamp!

Join the Zero to Influence Bootcamp!

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram


Are you afraid of getting SUPER narrow with your niche? If you’re afraid you won’t find your audience, we’re crushing that myth today! Phone fashion YouTuber and Bootcamp alum, Kimbyrleigha, returns to share how she became the Pop Sockets Queen with 200k subscribers.

“You don’t need to have hundreds of thousands of followers to have influence.”

The last time Kimbyrleigha was on, she spoke about how she got started with YouTube as a creative outlet in 2015. She was only hoping to earn enough YouTube money to quit her gruelling full-time job and take care of her daughter. And by 2017, not only did she leave that job, but she had started building her affiliate empire working with over 100 companies.

“Anything that can make me better, why would I not do that?”

Now, she’s back and better than ever! Kimbyrleigha niched down even further to focus on phone cases and Pop Sockets and has opened a thriving store selling her own phone cases. She’s even been dubbed the Pop Sockets Queen!

“If I don’t feel a video, I shouldn’t do it… YouTube is going to be there tomorrow.”

Kimbyrleigha leaned into her excitement and passion for phone fashion, and with her new niche, she’s getting the brand deals she had dreamed of. She’s sharing everything about how that advice and others she received in the Bootcamp helped her take things to a whole new level. Kimbyrleigha now has over 200k subscribers and 14 million total video views.

“A year on YouTube is like 10 years… that year you can tremendously grow, change and evolve.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Direct download: 154_Why_you_MUST_Niche_Down_on_YouTube_with_Bootcamper_Kimbyrleigha.mp3
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Are you just getting started on YouTube and have no idea how you’re going to convert your 20 subscribers into 50,000? No need to worry, we have the full scoop in our latest YouTube case study. Fashion and beauty YouTuber and Bootcamp alum, Sindhu, walks us through her explosive growth from 50 views per video to millions.

“Once people find you and they think your content is good, they’re going to expect more from you, and you need to fulfil that.”

Sindhu is a star student from the Zero to Influencer Bootcamp whose experience with growing her channel is a really interesting and informative YouTube case study. She started her YouTube experience in 2008, but she pulled down her channel out of fear of what her family would say. In 2017, she decided to get serious and try again. So Sindhu joined the Bootcamp, changed her niche, and exploded from her 200 subscribers to 50,000 in 6 months!

“YouTube was the best platform for me to talk. I’m not a blogging person, I can’t sit and write.”

When Sindhu moved from India with her husband in 2014, she initially started her YouTube channel as a means of connecting with new people and building friendships in her new home in America. She is in love with old Indian traditions and practices of beauty and fashion that were passed down from her grandmothers, and she believes that through YouTube she can keep those traditions strong and pass them on through her videos.

“Every time someone tells me they heard compliments and they felt really good about themselves, that gives me a lot of happiness.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram


What does it really look like to go from 0 to 50k subscribers in 4 years? Between competing against many top channels in a tough niche, finding ideas that convert into views and building loyal relationships with complete strangers, what does it take to carve out a name for yourself on YouTube? Beauty & lifestyle YouTuber and Bootcamp alum Ashley Klaty shares her journey growing her channel and her biggest takeaways from the Zero To Influence Bootcamp.

“You can always learn and benefit in some way from something.”

Ashley started on YouTube in 2014 just for fun. She wasn’t consistent, and she didn’t really have a clear goal. But in 2016 she fell in love with YouTube all over again and decided to get serious about it. Starting with only 2,000 subscribers, just 2 years later she is close to 50,000 subscribers. It wasn’t by coincidence though.

“Typically, if there are around 10 videos on a product, I scratch it… at that point, it doesn’t stand a chance.”

How did Ashley do it? She learned all she could from the Zero To Influence Bootcamp course and community and used those insights to level up her channel. Ashley is a full-time photographer living in Kansas and she has the drive to inspire women to love themselves by freeing all the expectations placed upon them and to pursue a life full of happiness.

“I like to go off what my subscribers are telling me because if they're excited it usually means other people are too.”

Check out the show notes.

Are you ready to explode your YouTube channel and step into YOUR role as a YouTube influencer? Add your name to the Zero to Influence YouTube Bootcamp waitlist so you are notified when space becomes available!

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram


The last time she was on she had 30,000 subscribers. Now she has over 400 thousand and its only been a year! Luxury & style YouTuber Shea Whitney shares the most impactful lessons from her rise to the top on YouTube while maintaining her sanity in a hectic world of family and a full-time job.

“Fluffy is easy, but that’s not gonna get you results.”

Since Shea started, she’s always tried to maintain a release schedule of 2-3 videos per week. As you can imagine, that isn’t easy when kids and a full-time job are in the mix. But being the #GirlBoss she is, she makes it work any way she can. Shea believes you can have anything you want in life if you’re willing to go for it. The biggest tipping point for her channel was the video she made titled “10 Ways to Always Look Expensive” which, over a year later, has over 4 million views is still getting her new subscribers.

“I want the person when they click on my videos to not know what to expect.”

Shea started her YouTube channel in September 2016. In only a year she hit 100k, and it’s only been 11 months since then, but she’s already at 400k. She uses her instincts and an unusual approach to finding inspiration for creating engaging and high-quality videos for her luxury-loving and stylish female audience. She lives with her husband and two small boys and continues to work her full-time dream job as a Human Resources Specialist.

“When YouTube sees there’s a boost in subscribers, it’s going to promote it even more, and it’s just like this big cycle.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Direct download: 151-Shea_Whitney_is_back_and_grew_almost_400k_subs_in_one_year.mp3
Category:general -- posted at: 1:00am PDT

When it comes to growing and optimizing your YouTube channel, there are few tools as well known and loved as Tubebuddy. Tubebuddy’s head of video production and community management Andrew Kan stops by to give all the details so you can crush it at YouTube using SEO. 

“YouTube wants to make you money… because when you make money, YouTube makes money.”

YouTube SEO isn’t a buzzword you can ignore. When it comes to making serious growth, it starts by understanding that YouTube is a giant search engine, and if your content is optimized for search, YouTube will help you promote your content. Forget the notion that “the algorithm is working against you”. The algorithm will be your greatest ally when you start doing SEO correctly, and this episode dives deep into how you can start doing that.

“A random viral hit isn’t as fun as a calculated success strategy.”

Andrew has been a YouTuber since 2007. He started with a passion for film and has helped build brand channels over the years. Brands like Family Feud, BBC and Fox. But he has connected with his love for helping others and through his work at Tubebuddy, he is making their informative videos and has helped our own bootcampers grow their channels. Listen in for the all the components to having a successful YouTube channel.

“If your own twist is enough, people will stay and become invested in the channel.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Direct download: 150_How_to_Dominate_YouTube_SEO_with_Andrew_Kan_from_TubeBuddy.mp3
Category:general -- posted at: 1:00am PDT

If you’ve been thinking about what it takes to quit your full-time job and dominate at YouTube, look no further. Fashion YouTube maven & blogger Erica Louie is taking the industry by storm and she left her full-time job only 1 year ago! Learn all the details as she lays out her path from CPA to a queen of style.

“What I thought to be a hindrance or a detour in my career path to YouTube, I found that it was like my destiny!”

Erica was in full corporate trajectory mode before she got bit by the YouTube bug. While studying to be a CPA, her best friend and roommate sparked the idea of starting a channel as a creative outlet to pour her emotions and energy into while processing a bad breakup. She made a makeshift tripod out of accounting books and from there, she was off. Seven years later, Erica quit her corporate life and became a fashion YouTube superstar!

“Don’t jump in until you have a place to land.”

Miss Louie posts amazing and well-crafted lookbook and outfit videos for her audience of confident, authentic, dynamic and down-to-earth working women. She lives with her husband in the Bay Area and she has grown her channel to over 350k subscribers and 19 million total video views. In this episode, she authentically shares her early mistakes and gives you a process to start your YouTube journey the smarter way.

“I kinda just pick up as many tips as possible to make the viewing experience seamless and easy for my people.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram


There’s something magical that happens when you’re connected to your purpose and you’re sharing it authentically with the world. Beauty YouTuber & ipsy Creator, Lynette Cenée, is proof of that -and her channel is exploding. On this episode, we get to know more about Lynette and how she went from a coincidental YouTuber to a beauty powerhouse!

“The trick to the business: be a joy to be around, and easy to work with.”

Lynette got her start on YouTube purely through serendipity. She was a makeup artist in Los Angeles, working with celebrities, on music videos, TV & film, you name it. But she wasn’t happy with her growth and she was looking to change jobs. In January 2013, she decided to respond to an online and in no time she was cast for her own YouTube channel.

“Be careful who you’re talking to because you may be working with them again in the future.”

After years of several company acquisitions and ownership legal battles later, Lynette was able to get full ownership of her channel. In May 2016, she became one of only 10 in-house creators at ipsy Studios. From a young age, Lynette's parents, who were stage magicians, instilled in her a strong belief in magic. She has taken that belief and infused it into the creativity and edginess she brings to her channel, which has now reached over 450 thousand subscribers and has over 3.3 million total views.

“Influence is a gift, and we should all approach it that way.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Direct download: 148_Lynette_Cenee_How_to_Be_a_YouTube_Beauty_Powerhouse.mp3
Category:general -- posted at: 1:00am PDT

All your questions answered! Have you ever wanted to sit with a 10+ year YouTube veteran and ask them everything you could think of? This is it! On this episode, Emily Noel shares her wisdom by answering questions raised by the community. She covers everything from her recording schedule and structure, her business behind the scenes and her passion for makeup and beauty products!

“You don’t have to be swayed by doing what everyone else is doing.”

This is part 2 of the interview with Emily Noel. Tons of amazing takeaways were uncovered in Part 1 - make sure to check it out here.

When Emily started on YouTube in 2007, she was doing it for fun and to blow off steam after her days being a news anchor at the local ABC affiliate. But after seeing the impact she was having on her viewers, her explosive growth and the opening of YouTube’s partnership program, she went full time into YouTube in December 2012.

“Don’t feel pressured to turn everybody into a lover of you, because you’re just not going to be everyone’s cup of tea.”

Her passion for sharing makeup tips and reviews has led her to now be on YouTube for over 10 years! Her videos have amassed more than 170 million views and she has 960 thousand subscribers to her channel, Beauty Broadcast. She consistently releases 4 videos a week, one being a vlog where she shares her mommy life with her husband and 2 daughters in Illinois.

“People need to sometimes step off from the numbers… and think about how they feel about what they’re putting out there.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Direct download: 147_Emily_Noel_Answers_YOUR_Questions.mp3
Category:general -- posted at: 1:00am PDT

Have you ever wished you had the wisdom of YouTube powerhouse? On this episode, Emily Noel shares how she got into YouTube and stayed on top in the beauty & makeup niche consistently for over 10 years, gaining almost 1 million subscribers. This is part 1 of a 2-part series, and we cover everything!

“Be very in tune with who you are and what makes you special, and stick with it.”

When Emily Noel started on YouTube in 2007, it was a fun hobby that helped her to blow off steam after a long day at her job as a news anchor at the local ABC affiliate. After seeing the impact she was having on her viewers, her explosive growth and the opening of YouTube’s partnership program, Emily Noel decided to go full time into YouTube in December 2012.

“If what you’re saying isn’t beneficial or helpful and it’s only self-serving… it’s just the wrong direction.”

Emily Noel’s passion for sharing unbiased beauty and makeup tips and reviews has kept her going strong on YouTube for over 10 years! Her videos have amassed more than 170 million views and she has 960 thousand subscribers (and counting!) to her channel, Beauty Broadcast. She consistently releases 4 videos a week, one being a vlog where she shares her mommy life with her husband and two daughters in Illinois.

“If you want to build up that following of people, you’ve got to give them material on a regular basis.”

Emily places her relationship with her viewers as her highest priority and for that reason, she has done zero brand deals in her 10+ year YouTube career, which is almost unheard of in her space. She believes that any brand that dictates how she should review their products and disrupts her authentic connection, is not a brand she wants to work with.

“You have to be thinking all the time “How am I benefiting the audience?” Because that’s who’s keeping you afloat.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram


Listen to hear about the future of Beauty and the Vlog. 

Are you interested in the Zero to Influence YouTube Bootcamp? Join the waitlist HERE

 

Direct download: No_more_Beauty_and_the_Vlog_-_7218_7.41_PM.mp3
Category:general -- posted at: 7:55pm PDT

What comes to mind when you hear ‘Network Marketing’? If selling from a place of authenticity, and being surrounded by a caring and cheering community didn’t come up for you, you’ll want to listen to this. In today’s episode, Carol Yeh-Garner shares her passion for selling without being salesy and her journey from worker to network marketing boss!

“The more successful our team members are, the more successful we are.”

While growing her HypnoBirthing practice, Carol was searching for all-natural essential oils to improve her health and life. When her friend recommended Young Living, she initially resisted out of fear of being cornered and pressured like she was with products in the past. She gave it a try and the more the products worked for her, the more she fell in love and couldn’t help sharing her success stories with others.

“By showing people the fact that this is a lifestyle for us, it shows people who are interested it’s not just about the sale.”

Despite having no business plans initially, Carol’s sales organically grew. From there, she jumped into the business seriously and in just 2 years she became Royal Crown Diamond - Young Living's highest ranking level - making 6 figures a month!

“Working for yourself is great, but everything is up to you and if you’re not working, you’re not getting paid.”

Carol has a strong belief in the idea that selling should be about helping people live better lives, not being sleazy, so she only shares with her audience the products that she loves herself. She is passionate about sharing this method with her team and that mentality has helped her to bring her husband into the business and grow her community of caring and like-minded people.

“The beauty of network marketing is you get out of it what you put into it.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Direct download: 145_Looking_to_make_some_money_as_an_influencer.mp3
Category:general -- posted at: 1:00am PDT

Bonus episode of the podcast! I just had to hop on a give my thoughts on the new IGTV. 

Looking to grow your YouTube channel? Add your name to the Zero to Influence YouTube Bootcamp! 

Join the Facebook group to get in on the conversation and share your thoughts on IGTV!

Direct download: IGTV.mp3
Category:general -- posted at: 10:58pm PDT

Is there anything more exciting than building a business and a brand on your own terms? Being able to connect authentically with your tribe and make a successful living while you’re at it is the dream, and you’re going to want to hear from this lady boss who is living it. On this episode, Australian fitness YouTuber Sarah’s Day shares her entire journey and her best advice for growing your online empire as an influencer!

“Your vibe attracts your tribe. If you have a good, authentic, transparent vibe, you attract those people.”

When Sarah first launched her personal brand in 2012, she actually started on Instagram. She quickly realised that typing long captions was not for her and that she would rather share her message more naturally through video. Her channel focuses on helping women to live a healthy and fit lifestyle in a maintainable, enjoyable way that is true to themselves. Her YouTube has grown since 2013 to 700,000 subscribers and over 70 million video views!

“People were really invested in my life and they wanted to see how I was going to turn that around.”

Using her platform as an Australian fitness YouTuber, she helps her tribe of women heal their bodies naturally through functional fitness and utilizing natural recipes and home remedies. Sarah is a holistic health queen! She also has a healthy snack brand and an activewear clothing line and it's impressive how she’s been able to add revenue streams and attract people who really connect with her personality.

“Everyone wants the secret, everyone wants the hack. Unfortunately, there is no secret. There’s my advice and my story, but there’s no one size fits all approach.”

Sarah’s avatar is a girl looking for balance, looking to live a healthy and fit lifestyle in a maintainable, enjoyable way, whatever that means to her. She believes everyone has multiple sides to them and that finding the balance of when to explore one side more than the other, who to surround yourself with and finding your ideal lifestyle is so gratifying and freeing. Sarah’s experience of finding the balance helped her to make huge transformations in her life and her passion is now to help girls find their balance as well.

“That is winning: it’s not a number, it’s if I changed someone’s life.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!


How do you negotiate with brands the right way, and get deals that others won’t? You’re going to want to listen to this episode to get all the info. Aliza Freud, American Express executive of 10 years, turned Founder of SheSpeaks, dishes the inside scoop on how to successfully work with brands who want to do research and marketing through influencers.

“You have to ask yourself - how valuable am I to a brand?”

Aliza actually got into the influencer marketing business by accident. She first started SheSpeaks to help brands understand women’s interests and do market research. When she noticed that a lot of sign-ups were women bloggers and influencers and that they wanted to review the products on their platforms, a light bulb went off.

“Be aware that your audience on those platforms, you don’t own, you are just renting it.”

Through SheSpeaks, she continues to be a strong advocate for making women’s voices heard by helping members make an impact through connecting with brands, the press and each other. Aliza believes that women’s voices are powerful and that there’s no excuse for us to continue to be misrepresented by marketers.

“You have to be good at creating the content that is going to get the brand and your audience excited.”

After being in business for over 11 years, Aliza has worked with a ton of women influencers, helping them to negotiate with brands and create engaging content that is amplified at-scale to millions. Her network of influencers now consists of over 250,000 women with a combined monthly reach of 300 million consumers!

“As much as you can, in your media kits, start talking about how you’ve driven results.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!


Are you thinking about starting your own business? What is the formula for success? How do you even start? Tune in as Maria Hatzistefanis, founder, and CEO, of skincare companies Rodial and Nip+Fab, shares her success story and lessons learned throughout her business journey.

“Everyone is unique, and what you have, no one else has.”

When Rodial launched their cult product, Snake Serum, the press quickly called the business an "overnight success." However, Maria had been toiling for 18 years, building the company from scratch in her bedroom.

“You need to take risks in business and in life.”

Born and raised in Greece, Maria was passionate about beauty from a very early age and worked as a beauty writer for Seventeen Magazine while she was in university. She knew early on that working in the beauty industry was something that she wanted to do in the future. Now, the beauty boss sets out to demonstrate how her success stemmed from sheer hard work, tireless efforts and a lot of patience.

“In this business, you have good days and you have bad days.”

Maria Hatzistefanis worked hard, surrounded herself with the best, created buzz, and built her own personal brand, and is now a favorite with high-profile models and media personalities including Poppy Delevingne, Daisy Lowe, Erin O'Connor, Jade Jagger, and Kylie Jenner. She believes anyone can do this and her new book, How to Be an Overnight Success, shows how.

“There is not one person in this world who can do everything.”

 
 
 

How do you take your YouTube career to the next level? For Los Angeles-based content creator Asia Jackson, it’s by using the YouTube platform to speak about important social issues and to give representation to people who are mixed. As an African-American/Filipino, she has been able to use social media to create the #magandangmorenax movement, empowering mixed women of color to love the skin they are in.

“Having an opinion separates you from everyone else.”

As an actor, Asia first decided to start her own YouTube channel so that she could create her own content and her own opportunities. She started her YouTube channel in January of 2016 and, about 2.5 years later, now has 250k subscribers. Although she wasn’t immediately successful, what started as a hobby for Asia has turned into a career.

“Once you hit 100,000 subscribers, that really changes a hobby into a job.”

With a focus on beauty and women's lifestyle, Asia’s YouTube channel features skincare routines, beauty reviews, fashion lookbooks, and monthly vlogs where she captures everything from acting auditions to the different branded and social events she attends. While being present in the beauty/lifestyle space, the YouTube platform also affords her the opportunity to voice her thoughts on things she truly cares about. She continues to be very vocal about her experiences as a mixed person as well as the sociopolitics surrounding mix identities.

“Your why is bigger than you and your fears and your insecurities.”

 
 
 

While some YouTube videos go viral and catapult their creators to instant popularity, it takes more than a viral video to call yourself a success. So, what does it really take to succeed on YouTube? With a plethora of videos coming from YouTube content creators all over the world, how can you gain audience loyalty and support?

“At the end of the day, it’s the people that enjoy your videos that you’re making them for.”

Find out the answers to these questions from 23-year-old beauty expert, Alexandra, as she shares her YouTube journey and tips for how to succeed on YouTube. She started her YouTube career right out of high school at age 18, and her channel, AlexandrasGirlyTalk, has been a tribute to her younger, more awkward self who had a budding curiosity for all things girly.

“There’s so much negativity that can happen by being on YouTube, but there’s also a lot of good.”

She used to get made fun of for being and looking different so, she started experimenting with her looks. This led her to realize that she’s not the only girl who wants to know how to take care of her looks and how to take control of her beauty so, she started making videos. Now, Alexandra currently has 1.9 million subscribers and 222 million video views.

“If you really believe in what you’re saying, you definitely want people to see what you have to say.”

How has Alexandra managed to succeed on YouTube?

Well, Alexandra says that first, you need to figure out what makes you unique. You have something valuable about you that you can share with people. Once you’ve found a way to communicate that in your videos, you’ll have taken the first step on the path to success.

“It becomes a monster of a thing that’s so beautiful but also so ugly when you don’t stay true to what you want.”

 
 
 

The new season of the BATV Podcast is here! I am starting the podcast off with a solo episode where I recap my experience with the Beauty and the Vlog YouTube Bootcamp and also reveal the 7 things you do NOT need to be worrying about on YouTube plus the 1 thing you NEED to focus on.

Direct download: First_Podcast_Solo_Episode_New_Season.mp3
Category:general -- posted at: 1:00am PDT

Based in Texas, Dani of "CoffeeBreakwithDani" is a 32-year-old mom with two boys as well as a classically trained chef and nutritionist. She began her all-things-beauty YouTube Channel in May of 2013, and to date she has 425,000 subscribers and 33 million video views!

In this podcast, Dani talks about the importance of making connections with followers and engaging your audience.

 
 
Direct download: 138_CoffeeBreakwithDani_Why_You_Should_Always_Be_Authentic_on_YouTube.mp3
Category:general -- posted at: 1:30am PDT

Karissa Pukas is a full-time YouTuber from Canada now living in Australia. She reveals how she got started in YouTube and how she was slowly able to increase her subscriber base.

 

 
 
 
Direct download: 137_Karissa_Pukas_How_to_Do_YouTube_Full-Time_and_Make_It_Your_Career.mp3
Category:general -- posted at: 1:30am PDT

The wait is over, beauties! Welcome to Part II of our interview with Nur. As a beauty vlogger who goes by the handle nurberxo, she has been a YouTube influencer for seven-plus years. Through an unexpected opportunity, Nur began working with beauty brands as a social media strategist. For the past year and a half, she has consulted with some of the biggest beauty brands on how to work with influencers and create a powerful social media presence. Her inside-out perspective as an influencer, coupled with her business background and fascination with psychology is what has made her a valuable asset to brands. Nur’s 360 degree perspective of the beauty industry has provided her with all the insight she’ll be sharing today.

In this episode, Nur explains how to tailor your press kit to a specific brand, design a campaign with supporting links, and build relationships with brands as you work toward a paid collaboration!

 
 
 

Nur is a Beauty Vlogger by the name Nurberxo who has been on YouTube for seven-plus years. Through an unexpected opportunity, she began working with beauty brands as a social media strategist. For the past year and a half, she has consulted with some of the biggest beauty brands on how to work with influencers and create a powerful social media presence. Her inside-out perspective as an influencer, coupled with her business background and fascination with psychology is what has made her a valuable asset to brands. Nur’s 360-degree perspective of the beauty industry has provided her with all the insight she’ll be sharing today.

In this episode, Nur reveals the secret to building lasting relationships among brands, influencers and consumers, and inspires you to “attack life” and make things happen!

 
 
 
 

Zabrena from My Eyeshadow Consultant is a full time YouTuber who runs her channel in addition to her eyelash like, Inky Minky and her My Eyeshadow Consultant subscription service. She reveals her journey and the ups and downs along the way in this interview!
 
 
 
 
Direct download: 134_Starting_a_Business_as_a_YouTuber_Zabrena.mp3
Category:general -- posted at: 1:30am PDT

I had the chance to interview up and coming Spanish speaking YouTube star Yarissa Rodriguez. She is dominating the Spanish speaking YouTube world and has recently skyrocketed in popularity. Her amazing story on how she amassed over 150k YouTube subscribers in less than a year is amazing. This is a must listen! 
 
 
 
 

Melanie Murphy is an Irish YouTube sensation who started her channel June of 2013 and in less than 10 months had over 100k subscribers and almost 9 million video views. She reveals some of her best tips and tricks to increasing a YouTube subscriber base and overall video views. 
 
 
 
 

Are you looking to embark on your very own journey to becoming a beauty, lifestyle, or health and fitness influencer? Most, if not all, influencers out there can be found on multiple social media platforms, the most popular of which are YouTube and Instagram. However, if you're someone who's just starting out, which social media platform should you get on first? Should you consider getting on both, or is it better to stick to just one? Instagram vs. YouTube – which one should you focus on more? Is it worthwhile to even compare the two? Our guests in today's episode may just have the answer for you.

"You have to have an element of free content."

Katie Dunlop of Orange County, CA is the creator of LoveSweatFitness, a women's health and fitness community focused on making fun and effective workouts accessible to everyone. After going through her own 45-pound weight loss journey, Katie has created a wonderful and motivating community, reaching more than half a million women through her social media pages and Hot Body Guides.

"Find a big topic and then create your own space inside that."

She first started Instagramming in 2014 to share more workouts and more inspirations to her students on the days when she wasn't teaching her fitness classes. A year later, together with her husband Ryan, they started the LoveSweatFitness channel on YouTube and have since grown their following to more than 200k subscribers. Listen to their story and be inspired!

"If you're determined and you're focused, you can get pretty good pretty fast."

 
 
 
Direct download: 131_Instagram_vs._YouTube_with_LoveSweatFitness_Katie_Dunlop.mp3
Category:general -- posted at: 1:30am PDT

As you might already know by now, anybody can start a YouTube channel, but not everybody becomes successful at it. It takes hard work and sometimes even a little bit of luck. In fact, when you think about growing your number of subscribers, you have to think creatively and not only as a content creator but also as a marketer. Luckily for you, in today’s episode, we’re talking about some of the best YouTube marketing tips in 2017. So, make sure to perk up your ears and listen as our lovely guest, Aileen Xu, shares with us how she’s been marketing her channel and her videos.

 "Life is an art, make it your masterpiece."

Aileen is a lifestyle design YouTube creator and podcast host. Throughout college, she posted videos on YouTube just for fun. At that time, she was into music and so she would post videos of herself doing covers of songs. Later, she came up with the idea of sharing all that she’s learned about improving her life using the YouTube platform. She then made a new channel, Lavendaire, through which she empowers millennials around the globe to embrace their true potential and create their dream life.

"Consistency is super important on YouTube."

When Aileen decided to quit her day job to focus only on her YouTube channel, she said she took a leap of faith. She now uploads twice a week and has about 300k subscribers and 18 million video views. With the best YouTube marketing tips in 2017, you can get the confidence to make that leap yourself!

"Once you have momentum, you don't want to stop."

 
 
 

Originally from New York, now established in Los Angeles, Vlogger Nicol Concilio has exploded on the beauty scene. In one year, she has amassed one million followers on Instagram and 225,000 YouTube subscribers, with 50,000 views per video. She has deals with Lip Land Cosmetics and Tarte Cosmetics, among others. Her genuine, down-to-earth personality has made her a go-to resource for hundreds of thousands of online fans.

In this episode, Nicol and her boyfriend manager Nick, offer advice to novice Beauty Vloggers and discuss Nicol’s success in the world of online beauty.

 
 
 
Direct download: 129_How_Nicol_Concilio_Grew_1_Million_Followers_on_Instagram.mp3
Category:general -- posted at: 1:30am PDT

Lee Figueroa, AKA Mamichula is a NY based YouTuber with over 25 million video views. She describes some of the struggles she encountered at the beginning of her YouTube journey including hate comments and allowing those to get under her skin and ruin her YouTube experience. On this episode of Beauty and the Vlog, she recalls how she was able to overcome that issue and have a thriving and successful YouTube channel.

 
 
 
Direct download: 128_Dealing_with_Negativity_on_YouTube_with_Lee_Figueroa.mp3
Category:general -- posted at: 1:30am PDT

"When you have a good title and a thumbnail and good content, I feel that that's really all that matters." - Karina Garcia

If you’ve ever wondered how to grow your YouTube subscribers and have a successful YouTube channel, you don’t want to miss this episode! Our guest for today grew her YouTube subscribers to 5.5 million and received 693 million video views in just two years! Lucky for us, she is willing to share with us her secrets and insights on how she was able to achieve such fast growth.

Karina Garcia is YouTube's DIY slime queen from L.A. Ever since she started her YouTube channel in February 2015, she has become one of the most recognizable faces on social media and is best known for being one of the top five most followed DIYers on the internet thanks to her super eye-popping YouTube thumbnails.

"I actually edit my thumbnails before I even edit my videos. It's one of things that I really think of right away." - Karina Garcia

At first, Karina wasn't so sure about creating her own YouTube channel because she felt scared about having to face negative feedback. However, once she made up her mind and jumped straight into it, she loved it so much that she made it her hobby and started uploading every week.

Her videos are all about empowering her viewers, especially kids, to create on their own terms. Now, she's the author of Karina Garcia's DIY Slime, a collection of 15 DIY slime recipes that will take you to slime heaven.

Beyond teaching the world how to make slime and crazy arts and crafts projects, Karina loves design, style, and keeping up with the latest trends. She shares with us her story of when she first began filming her videos to now becoming the YouTube sensation she is.

Check out the show notes.

 
 
Direct download: 127_Over_7_Million_YouTube_Subscribers_Karina_Garcia_Shares_All.mp3
Category:general -- posted at: 1:30am PDT

Bri AKA Smartista Beauty is a beautiful 21 year old based out of Washington DC. She started her channel May of 2013. She focuses much of her channel on hair tutorials but she does beauty, fashion and lifestyle videos as well. Her channel slogan is Fearlessly Beautiful. She currently has 226k subscribers and 8 million video views.

 
 
 
Direct download: 126_The_Trick_to_Standing_out_on_YouTube_with_YouTuber_Bri_Hall.mp3
Category:general -- posted at: 1:30am PDT

Beauties, the interview you’ve been asking for via the Facebook group has finally arrived! This episode of the podcast features Amber Scholl, the YouTuber who has cornered the market on teaching us how to ball out on a budget. She started her channel just five months ago, and she already has 320,000 subscribers and 10.5 million video views.

This time on the podcast, Amber opens up about her channel’s incredible growth, the message of empowerment she wants to express and the secrets to her success.

 
 
 
Direct download: 125_Amber_Scholl_and_Her_Meteoritic_Rise_to_YouTube_Success.mp3
Category:general -- posted at: 1:30am PDT

Amanda Ensing started her channel the spring of 2012 while she was in college. Once her YouTube channel started to take off, she ditched her law school plans to pursue YouTube full time. Amanda has 340k subscribers and 13.4 million video views on YouTube. 

 
 
 
Direct download: 124_Amanda_Ensing_and_her_rise_to_success_on_YouTube.mp3
Category:general -- posted at: 1:30am PDT

Listen in for an update to Beauty and the Vlog

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Direct download: Podcast_Update_Jan__-_12518_11.51_AM.mp3
Category:general -- posted at: 12:06pm PDT

Are you curious about what the YouTube Adpocalypse is all about? Well, your curiosity is about to get satisfied because today, we’re going to dive deep into the YouTube Adpocalypse with Jen of Jen Luvs Reviews!

“From the smallest creators to the biggest creators, everybody is getting hit with this.”

Jen is one of the Beauty and the Vlog Boot Camp members from last year and she has already been on the Beauty and the Vlog podcast before. She is amazingly talented at what she does and has an incredible YouTube channel. She actually did an entire video about the YouTube Adpoca-lypse so she definitely knows what she’s talking about.

Jen is a YouTube veteran and has broadcasting on the platform since 2006. Her beauty channel, Jen Luvs Reviews, launched in 2012 with the intention of giving honest reviews that people could trust. She’s done just that and more, creating a community of makeup lovers who not on-ly learn from Jen but also learn from each other in what she calls a “collective brain of makeup awesomeness.”

“Focus on creating content that you personally would love to watch.”

Jen’s channel is truly unique in the beauty space, presenting thorough research-based reviews and her makeup news broadcasts, What’s Up in Makeup and the Daily Makeup Minute. As a re-sult, she has gained over 50k subscribers and 6 million video views in 2017 alone.

This is definitely going to be an amazing episode, chock-full of information about the YouTube Adpocalypse so be sure to take a listen!

“This [demonetization] is not going to be forever on YouTube.”

 
 
 

Thinking about joining the BATV YouTube Bootcamp for 2018? Listen to this podcast episode to get ALL your questions answered. Enrollment ends January 18th 2018!

Grab your spot and join the dozens of creators who are committed to making 2018 their year to succeed on YouTube!

Register for the Bootcamp HERE

Direct download: BATV_Bootcamp_Question_and_Answer_2.mp3
Category:general -- posted at: 1:00am PDT

In this episode I review reasons why 2018 is the time for YouTube, plus some favorite quotes from Gary Vaynerchuk and his perspective on this topic. PLUS I reveal that the Beauty an the Vlog YouTube Bootcamp is open for enrollment!

Check out information for the Bootcamp HERE

Check out the show notes HERE 

 

Direct download: bootcamp_episode_.mp3
Category:general -- posted at: 1:00am PDT

If you’re looking to uplevel your career as a content creator and drive traffic to your YouTube channel, then using Pinterest for YouTube just might be the game changer you’re looking for! Jenny Blaisdell, of Confetti Social, talks to us about leveraging social media platforms such as Pinterest to help boost your traffic and help you gain subscribers. Not only does she talk about the ins and outs of Pinterest, but Jenny also shares her story of how she first started as a blogger and her unexpected success with her blogging and business.

“I wanted to turn my own social media into something bigger than what it was.”

Jenny is a social media strategist and coach who helps female entrepreneurs uplevel their business one social media post at a time. She also hosts the Savvy Social Hour podcast, which strives to help passionate women uplevel their businesses and become rockstar entrepreneurs in no time.

“The actual influencer does not have to be behind the social media post.”

Before creating Confetti Social, Jenny used to work as an intern in the oil and gas industry. In 2015, she discovered blogging as a creative outlet from her boring day job and did not expect the kind of success she has today. Now, when she's not working on her business or recording podcast episodes, she's hanging out with her husband and goldendoodle pup.

“[Social media] is being able to interact with people.”

 
 
 

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