We’ve been getting a lot of requests for this one! And this week’s guest definitely delivered, because this is part one of a two-part conversation. We had such a good time and went so in-depth, I wasn’t even focused on the time. YouTuber Natalia Taylor gives us the tea on her entire YouTube career and the secret to building a fiercely loyal audience, how to make a YouTube comeback and double your subscribers in the process, and so much more!  

“I’m constantly growing and changing, and that also applies to my perspective on situations in the past.”

Natalia has been on YouTube for almost 5 years now. In that time she’s shared deeply personal stories and pop culture with her audience in very entertaining and authentic ways. When she started she was studying to become a doctor but dropped out of college to pursue modeling. She wanted to use YouTube as an outlet and personal diary to talk about her behind-the-scenes experiences being a model. She saw success fast, one of her first 5 videos she posted went viral and put her on the map. But the story she told about getting kidnapped when she was 7 years old, made her career and was the catalyst that shot her channel up to 700k subscribers!

At almost the height of her career, when she had 730k subscribers, she disappeared. And it was going to be permanent. She quit YouTube, went back to a regular job and a simpler life which she enjoyed. But something was pulling her back, and with the encouragement of her friends and family, after a year had gone by, she came back and took her channel in a new direction. It was tough reviving her channel and she lost a ton of subscribers, but she came back in fine style and now has almost 1.8 million subscribers! In this episode, Natalia talks about her early viral hits and how they affected her and her YouTube career, how she got selected to be a member of the Tana Mongeau collaboration channel, Trash, and her experience going through that, why she left YouTube and how she made her comeback and doubled her subscribers, and more. Enjoy!

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

We’ve seen a lot of diversity on this podcast. I love talking to successful YouTubers because there are just so many ways to build successful and profitable channels. This season we’ve seen someone take up to 2 days to film 1 video, this week we’re finding out what it looks like on the other end of the spectrum. Mom, YouTuber and CEO Cassandra aka ClutterBug shares how she raises 3 kids, plus runs a successful channel of over 400k subscribers and makes $300k a year in all her businesses while doing everything in her power to not make anything feel like work!

“Be consistent. Because if you love talking about something, the opportunities will come.”

Cassandra’s overnight success was 11 years in the making. She started on YouTube in 2008. Monetizing was the furthest thing from her mind, she was just excited to share her organizing videos. But over the next 4 years, her channel hit 100k subscribers and she flipped the AdSense switch and money started coming in. So much money that she closed down her home daycare business she started to earn an income as a stay home mom. On the high on being able to do what she loved and get paid for it at the same time, her channel was unfortunately abruptly shut down. All that income and the earning power she built up in her videos for 4 years vanished overnight.

“I treat my channel like a business, but I’m loving it like a hobby.”

In the moment it was devastating to start over from scratch, but eventually, she’d see that it was the best thing to ever happen to her because it allowed her to build her brand Clutterbug. She was able to work smarter, and in 2 years she was back to earning what she was before, long before hitting the 100k subscriber mark again. 

Now she’s able to be fully present with her family after school and work when she feels driven and motivated. It’s not about the money for her, but for the fun and growth that she derives from what she does, even if that means leaving money on the table. In this episode, she shares all her income streams and how she has built them up to generate over 300k a year for her with zero employees, how she’s able to monetize her channel with doing sponsored videos or brand deals, how her first book deal came together and how she gets all her books to hit the bestseller lists in an organic way, her strategy for YouTube growth without being yucky, clickbaity or feeling like work, how she built an accredited and affordable certification program for organizers and so much more. Enjoy!

“I offer really good free content so people think, wow, this free thing is actually good, the paid thing must be even better!”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

I’m super excited to be bringing this to you this week! Emily Olson has been on our show before sharing her wisdom as the secret weapon to YouTube stars. But she’s on again to share more lessons on maximizing your channel with editing and I’m happy to be partnering with her on something that will help you take your videos to the next level. If you’ve ever thought about doing YouTube editing as a business, this is for you as well!

“If you learn how to tell your story effectively, you’ll connect with people more authentically.” EO

Emily started out making videos on YouTube but found that editing lit her up more than filming. Her business grew organically through that passion and through referrals and now she’s editing for women who have millions of subscribers. She wants to bring simplicity to the Youtuber space and provide resources that make it easier to produce great content. And in this episode you’re going to learn how to hold your viewers’ attention for your entire video, the breakdown of her new course for aspiring video editors, the apps she recommends to make your editing life more fun and easier, and a lot more. Enjoy!

“There’s a ton of creative freedom that comes with being able to edit video for the internet.”

Want even more insider tips to make your YouTube videos better? Sign up for Emily's course Editing Recipes and receive an EXCLUSIVE bonus lesson just for YouTube Power Hour insiders!

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

What does it take to maintain a YouTube empire with 650k subscribers? For one, a whole lot of passion, and fashion, beauty and lifestyle YouTuber Belinda Selene has that in abundance. She also has a ton of other secrets to her success that she’s sharing on this episode. She’s breaking down how she built her empire and the entire process that helps her pump out hit after YouTube hit. If you’re ready to grow, tune in!

“If you want to do it, you’ll find a way, and unless you do it you’ll never know what it can be.”

When Belinda started on YouTube 7 years ago, it was her creative outlet. She was working 2 jobs and wanted a fun community where she can express her creative side. Over a few years of following her passion, she grew her channel up to 100k subscribers. At that point, she was working at a bank. She loved it and saw herself growing there, but a great opportunity came her way to work with a huge brand, Maybelline, and to travel to promote one of their products for 6 months. She had to make a decision, choose comfort and safety and let the opportunity slip away, or dive into the unknown and the unstable paycheck. With the encouragement of her husband to follow her dream, she made the leap. She became a full-time YouTuber 5 years ago on her honeymoon when she had 100k subscribers, now she has 640k subscribers!

“It’s worth knowing what’s trending, but don’t copy what someone else is doing because then what is unique about you?”

What strikes me about Belinda is that she’s so disciplined and passionate about her work. She plans everything and ensures that she has consistent success and growth on YouTube. Some of her videos take 7 hours to film… 7 hours! In this week’s episode, Belinda and I talk about her journey to 640k subscribers, we break down her insane work ethic and her production process, and how she picks topics and makes hits. Enjoy!

“Me being scared when I jumped into YouTube full-time didn’t allow me to fail because I was going to MAKE SURE I made the right decision.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!