If you’re looking to get inspired to take that step into the YouTube world and make your mark in the vlogging industry, then the Beauty and the Vlog Mastermind success story of Emma of Emzotic is one that you should definitely listen to! In Part 2 of my interview with Emma, she continues to share with us lessons learned from her journey and how she overcame every challenge to get to where she is today.

“You have to follow your heart, not the trends.”

Emma is a 29-year-old self-confessed lover of exotic animals. She used to travel all over the United Kingdom, giving animal themed presentations in schools with an array of exotic creatures. After making a life-changing career move and becoming a full-time YouTuber, she has become a ‘Digital Animal Educator,’ educating and entertaining a larger audience through her YouTube channel, Emzotic.

“The best thing that you can do is to embrace who you are.”

Emma enrolled in the Beauty and the Vlog Mastermind and was able to open her eyes to her potential and the value of her uniqueness that she can share with the world. She has become that magnetic persona on camera who continues to build her tribe, attracting audiences of all ages from all over the globe! Now, Emzotic has nearly 300k subscribers and continues to take YouTube by storm!

“I’m not interested in building my numbers; I’m interested in building my community.”

Have you ever thought of starting a YouTube channel but have no idea what to do or how to do it? Emma of Emzotic was exactly like that! Her Beauty and the Vlog Mastermind success story is something that we can all learn from — from how she failed in her beauty channel, to how she finally found her niche, to growing her subscribers exponentially in just a few months!

“People are not always interested in my subjects, but I make them interested in it."

Emma is a 29-year-old ‘Animal Educator’ turned ‘Digital Animal Educator.’ Before becoming a full-time YouTuber, she used to travel all over the UK, giving animal themed presentations in schools with an array of exotic creatures. Today, she educates and entertains a larger audience with her vlogs as a ‘pet mom,’ as well as creating pet care tutorials. Her most requested and successful videos are her ‘Creature Feature’ series, where she picks a creature to deliver an in-depth fact file about.

Emma began to take her channel seriously in the spring of 2017 and grew from 1K subscribers at the end of May to 280K by December 2017. She recently moved to the United States to live with her partner who is a zoological specialist and splits her time between creating videos on YouTube and live-streaming with her animals on various platforms.

Emma’s success story is a testament to the power of staying true to yourself. If you do, there’s no doubt you can take YouTube by storm!

“It’s a small world, you have to use your elbows a lot and make a space for yourself.”

How important is it for an influencer to have a support system? Wouldn’t it be great if you were a part of an influencer community that empowers you as you pursue your passion and turn it into a business? Let’s find out in today’s episode as we explore the power of an influencer community with Style Collective’s Annie Spano.

“We’re just trying to make a difference in the world through our craft and our passion.”

Style Collective is an influencer community for women to connect, grow, and learn how to be successful bloggers and entrepreneurs. Prior to starting Style Collective, Annie had been in a toxic work situation in her corporate job after she had graduated from her MBA and realized she needed to get out. She felt the need to be around other people that were positive and inspiring. She also needed to be where she could be a leader and empower women.

She started her blog in October 2015 and did some consulting through it for a local boutique. She began to know other fashion bloggers that were starting at the same time and she connected with these women on a deeper level. She became best friends with some of them and she started a Facebook group for all of them to connect with each other, to share tips and ideas with each other, and encourage each other. Through that, Annie saw the power of an influencer community.

Now, Annie connects women from all over the world through community and empowers them to do what they love through leadership and influencer education. Annie is the host of the Becoming Fearless Podcast, blogs at anniespano.com, and is a public speaker.

“My tribe is influencers because they’re the same as me.”

Do you wish you were making money as an influencer? If so, how can you turn your passion project or hobby into a full-time career? What are the odds of making money as an influencer? How can you become successful at it?

I am so excited for today’s episode because not only will we unlock the answers to these questions, but we’ll also talk about mindfulness, meditation, and positivity with our guest, Jessica Nazarali.

Jessica knew from an early age that personal development would be part of her life’s work. However, it wasn’t until she started a passion project – a blog and health food store in 2011 - that Jessica’s dream came to fruition.

“At the end of the day you just really need to believe in yourself and what you’re doing.”

After hitting it big with $7,000 in revenue during her 7th month of blog coaching and consulting, Jessica quit her job and went full time in her business. During the first year, she did a lot of one-on-one coaching, one-on-one consulting, and then she started creating products. Now, she has a flagship program, Business Mastery, that’s all about business building skills including how to sign consistent clients for coaches, consultants, and service-based entrepreneurs. She also has a coaching certification program, Coaching Mastery, and a personal development and mindset-based program, Personal Mastery.

“Content is so important and it’s how you stand out.”

Today, Jessica has managed to successfully combine her business with her desire to help people. Her It Girl Academy and It Girl Radio podcast provide guidance and coaching to women from different walks of life, all over the world.

“It’s really important that you stay motivated and you stay inspired, so you keep on going and you don’t give up.”