The YouTube Power Hour Podcast
Melanie Murphy is an Irish YouTube sensation who started her channel June of 2013 and in less than 10 months had over 100k subscribers and almost 9 million video views. She reveals some of her best tips and tricks to increasing a YouTube subscriber base and overall video views. 
 
 
 
 

Are you looking to embark on your very own journey to becoming a beauty, lifestyle, or health and fitness influencer? Most, if not all, influencers out there can be found on multiple social media platforms, the most popular of which are YouTube and Instagram. However, if you're someone who's just starting out, which social media platform should you get on first? Should you consider getting on both, or is it better to stick to just one? Instagram vs. YouTube – which one should you focus on more? Is it worthwhile to even compare the two? Our guests in today's episode may just have the answer for you.

"You have to have an element of free content."

Katie Dunlop of Orange County, CA is the creator of LoveSweatFitness, a women's health and fitness community focused on making fun and effective workouts accessible to everyone. After going through her own 45-pound weight loss journey, Katie has created a wonderful and motivating community, reaching more than half a million women through her social media pages and Hot Body Guides.

"Find a big topic and then create your own space inside that."

She first started Instagramming in 2014 to share more workouts and more inspirations to her students on the days when she wasn't teaching her fitness classes. A year later, together with her husband Ryan, they started the LoveSweatFitness channel on YouTube and have since grown their following to more than 200k subscribers. Listen to their story and be inspired!

"If you're determined and you're focused, you can get pretty good pretty fast."

 
 
 
Direct download: 131_Instagram_vs._YouTube_with_LoveSweatFitness_Katie_Dunlop.mp3
Category:general -- posted at: 1:30am PDT

As you might already know by now, anybody can start a YouTube channel, but not everybody becomes successful at it. It takes hard work and sometimes even a little bit of luck. In fact, when you think about growing your number of subscribers, you have to think creatively and not only as a content creator but also as a marketer. Luckily for you, in today’s episode, we’re talking about some of the best YouTube marketing tips in 2017. So, make sure to perk up your ears and listen as our lovely guest, Aileen Xu, shares with us how she’s been marketing her channel and her videos.

 "Life is an art, make it your masterpiece."

Aileen is a lifestyle design YouTube creator and podcast host. Throughout college, she posted videos on YouTube just for fun. At that time, she was into music and so she would post videos of herself doing covers of songs. Later, she came up with the idea of sharing all that she’s learned about improving her life using the YouTube platform. She then made a new channel, Lavendaire, through which she empowers millennials around the globe to embrace their true potential and create their dream life.

"Consistency is super important on YouTube."

When Aileen decided to quit her day job to focus only on her YouTube channel, she said she took a leap of faith. She now uploads twice a week and has about 300k subscribers and 18 million video views. With the best YouTube marketing tips in 2017, you can get the confidence to make that leap yourself!

"Once you have momentum, you don't want to stop."

 
 
 

Originally from New York, now established in Los Angeles, Vlogger Nicol Concilio has exploded on the beauty scene. In one year, she has amassed one million followers on Instagram and 225,000 YouTube subscribers, with 50,000 views per video. She has deals with Lip Land Cosmetics and Tarte Cosmetics, among others. Her genuine, down-to-earth personality has made her a go-to resource for hundreds of thousands of online fans.

In this episode, Nicol and her boyfriend manager Nick, offer advice to novice Beauty Vloggers and discuss Nicol’s success in the world of online beauty.

 
 
 
Direct download: 129_How_Nicol_Concilio_Grew_1_Million_Followers_on_Instagram.mp3
Category:general -- posted at: 1:30am PDT

Lee Figueroa, AKA Mamichula is a NY based YouTuber with over 25 million video views. She describes some of the struggles she encountered at the beginning of her YouTube journey including hate comments and allowing those to get under her skin and ruin her YouTube experience. On this episode of Beauty and the Vlog, she recalls how she was able to overcome that issue and have a thriving and successful YouTube channel.

 
 
 
Direct download: 128_Dealing_with_Negativity_on_YouTube_with_Lee_Figueroa.mp3
Category:general -- posted at: 1:30am PDT

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