This week I interviewed the amazing Hyram, who has taken the YouTube and TikTok scene by storm, growing over 3.5 MILLION followers in under 2 years. 

Let’s talk about the 9 things Hyram did to grow his channel.

1. His New Year’s Resolution to make his channel a priority. 
2. Being Innovative - it’s not JUST about being consistent. 
3. He is informative AND entertaining. People WANT to keep watching
4. Finding a niche and sticking with it.
5. Consistent uploading 
6. Leveraging trends and popular topics 
7. He didn’t allow anything to get in his way: he STILL films on his cell phone!
8. Going viral when it made the most sense for his channel
9. Being AUTHENTIC

Were you inspired by Hyram? Let me know!

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Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

I am THRILLED to welcome one of our most highly-requested guests to the show: Hyram! Whether it be critiquing celebrity skincare routines, giving brutally honest brand reviews, or reacting to one of his TikTok follower’s skin transformation videos, Hyram has established himself as an influential skincare content creator. With a combined following of 10 million, Hyram is dedicated to being an entertaining and trustworthy resource for skincare knowledge, growing from 100,000 to 5 million followers on TikTok in only 4 months. His primary goal is to empower viewers with skincare education, positivity, and a sense of social responsibility.

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Hey YouTube Power Hour Squad! Who’s ready for more YTPH episodes?

This week I interviewed Kimmy Hughes of She’s in Her Apron, and one of the things she really stressed was that her channel totally started to take off when she really started to focus on her audience, and this is starting to become a recurring theme on the podcast.

Understanding your audience is crucial to your success on YouTube, and the more you know them, connect with them, and understand what they want from you, the more likely they will be to keep coming back.

How can you understand your audience better?

1. Ask your audience and actually listen to what they have to say
2. Study your analytics and what they can tell you about how much people are watching your videos
3. Take what you are seeing in your analytics and create MORE of it. 

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Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Kimmy is a supportive wife and mother to four wonderful children who started her YouTube channel, “She’s In Her Apron” in 2012.  She has reached women all around the world spreading the message of P.O.P. (Progress Over Perfection). Now with over 45,000,000 views, Kimmy continues to share her homemaking life’s ups and downs, tips, and tricks that she has learned along the way.  Kimmy’s passion is to help others see their worth and know they’re not alone in their homemaking journey. 

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Hey YouTube Power Hour Squad! Who’s ready for more YTPH episodes?

What happens when your channel grows really quickly, but then stalls out and gets stagnant?

I talked with Shanygne a.k.a Too Much Mouth this week on the podcast, and she talked about how she reinvigorated her beauty YouTube channel by truly bringing her personality into her channel, diversifying her content, and incorporating more of herself and her interests into her channel.

Shanygne also stressed the importance of knowing what her audience wants. Don’t just ask your audience what they want from you… really listen to them. YouTube is always changing and evolving, so in order to avoid a stagnant channel, it’s important that you know what the trends are, what your listeners are watching on other channels, and apply that to your own channel.

So what should you do if your channel is stagnant?

1. Listen to your audience’s insight to what they like and don’t like, both from you and others. 
2. Go with your strengths: what is it that YOU have that nobody else has?
3. Know what trends are going on in your own niche and in your own community. 

Ready to stand out from the crowd and reinvent yourself?

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Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Blessed with “the gift of gab,” Too Much Mouth, aka Shanygne Maurice, is a beauty and lifestyle YouTuber based in New York City. Her channel has over 226k subscribers and 20 million views. Shanygne started off as a blogger, and started her YouTube channel in 2015 initially as a makeup and beauty channel, but she has since expanded to more lifestyle and entertainment. She has been a full-time YouTuber since about 2016, however, she admits that she didn’t truly have a firm grasp until around 2019.

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Hey YouTube Power Hour Squad! Who’s ready for more YTPH episodes?

How many people start their YouTube channels and focus on beauty? A lot of people enjoy makeup and skincare, but it’s not quite their TRUE passion. This was the case with Stephanie Harlowe. She started her YouTube channel as a beauty channel, but realized that her true passion was true crime and history, so she took a gamble and made a pivot.

What is amazing about Stephanie is that she spends a ridiculous amount of time researching her videos so that her viewers leave with no unanswered questions. She doesn’t outsource anything, and works early in the morning to get it done. 

So why does Stephanie spend SO much time on her channel? It’s very simple. She loves it. That’s the beauty of YouTube. 

When it comes to YouTube, you need to find your zone of genius. For Stephanie, her true crime channel IS her zone of genius: the research, the editing, the analysis, and the presentation.

What’s your zone of genius?

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group

Welcome to another YouTube Power Hour First! I’m thrilled to have my first true crime YouTuber on the show! Stephanie Harlowe has the reputation for having some of the most well-researched and thought-out true crime videos on YouTube, putting a great emphasis on leaving the viewer with no questions about the case. Since gaining a following on YouTube, Stephanie has been featured on Investigation Discovery’s The Missing Pieces. It is her goal to give a voice to the voiceless, and raise awareness about true crime cases both large and small. Stephanie’s channel has roughly 325k subscribers and 45 million views.

📝 Click HERE to check out the show notes!

Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE

 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic!

👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass.

💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist

CONNECT WITH ERIKA:

✨ Instagram: @beautyandthevlog

✨ YouTube Channel: Beauty and the Vlog TV

✨ Website: www.erikavieira.net

✨ Beauty and the Vlog Facebook Group