Grab your seat because we’re spilling the tea on what it takes to work with a brand… from a brand’s point of view! You’re not going to want to miss this, Christina Zilber of Jouer Cosmetics is giving you the behind-the-scenes of building her business and exactly what she looks for when working with influencers. This is your secret weapon ladies!

“You have to know what you don’t know. If you think you know everything, you’re wrong.”

Christina started her love affair with makeup as a model at 20 years old. She loved being in the makeup trailer around all the fun and excitement and seeing the power of makeup to truly transform. It didn’t matter if you have dark circles or blemishes of any kind, makeup was there to wipe it all away. She grew up, left modeling and started producing, got married and had kids, but she never stopped being a makeup junkie. Around the time makeup palettes started coming out, she had an idea about having a built-it-yourself palette, where you can only have the colors that match you, instead of a bunch of colors you’ll never want. She met with a consultant who loved her idea and with that help and confidence Jouer was launched in 2008!

“I don’t want to be slide 6 of 15 of the concealers you need now article. That won’t sell my product.”

She has sold her products on HSN, QVC, gotten into magazines and boutique stores, but influencer marketing is what’s really blasted her business into the stratosphere. When she started working with influencers, she was able to double her business in a year! No wonder she’s all in on it now. In this episode she dives deep into how she thinks about influencers and who are the types of people she goes after, how the current PR package list saturation and audience burnout is forcing her to adapt her approach for finding new influencers, how to stand out to a brand and not be a drop in the sea of pitches brands receive, and so much more!

“You need to always follow your gut. You can’t just follow what's out there already, you have to innovate.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

If you’ve ever searched for the secret to your YouTube success, here's some advice. It takes a drive to succeed like never before to make it on YouTube, and our guest today has it in spades. Beauty YouTuber C Key brings her electrifying and magnetic personality onto the show and shares with us her journey to 130k subscribers and everything she’s learned and overcome along the way!

“Be yourself because you don’t have to try to maintain that, it comes naturally.”

C Key has been a YouTuber since 2012, but actually, before she started doing makeup videos, she thought the whole thing was gross. It wasn’t until her friend did her makeup for a banquet that she got bitten by the bug. She loved how she could take her already confident and beautiful self and quickly level up a ton with makeup. And when that friend wasn’t available to do her makeup again, she took to YouTube to learn it all herself. That curiosity turned into a passion and that passion drove her to give back to the beauty community by starting her own channel and giving her pros and cons on the products being released today. Now she has almost 130k subscribers, she calls her tribe “supporters”, she runs a jewelry business and is on her way to doing her own thing full-time.

“Don’t focus on the numbers. If you’ve got what it takes, your confidence will attract everyone.”

C Key loves doing videos with her family. She says out of all the awesome tutorials and reviews she’s done, it's the ones where she can create content with them that are the most impactful to her. She has two daughters, one 23 and one 18 and she wholeheartedly believes that you’re worth whatever it is you set your heart on. That’s what drove her to open her P.O. Box and start tagging and pitching brands only 3 months after she launched her channel - if other YouTubers can get brand deals, so can she, so why not go for it? We’ll dive into these and other personality traits that make her so energetic and successful on YouTube in this episode. Jump in!

“I believe that if you put some faith behind what you want, things will begin to move.” 

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Listen in as I review 5 obstacles that might be holding YOU back on success on YouTube. 

PLUS, the Zero to Influence YouTube Bootcamp is closing its doors for enrollment TOMORROW June 7th 2019. Do enroll in what will be my LAST LIVE bootcamp, click HERE. 

Interested in joining the other amazing women who have seen results from the bootcamp? 

For more information and to enroll, go HERE. The bootcamp is only open for enrollment for a very short period of time. 

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