Most influencers start a YouTube channel because they want to share something they love with the world. Best case, you eventually earn an income through your channel and your passion turns into profit. But the only way to grow your channel is by getting people to click on your videos. Today’s guest is new to YouTube, but she has already had much success. What are her secrets to getting more views?

Shea Whitney is an up-and-coming fashion and luxury YouTuber who started her channel in September 2016. With 30,000-plus subscribers, Shea has grown her channel quickly – all while being a wife and mother of two AND working full-time as an HR specialist. Shea loves to mix classic and trendy styles, and she is a collector of high-end, investment designer handbags.

Today Shea reveals how she discovered an in-demand niche, how she earns money with her channel, and the strategies she uses to get more views on YouTube!

As an influencer, the goal is to present yourself in a professional manner and get results when you reach out to PR reps for the brands you love. But it’s tough to know exactly what to say, especially if you don’t speak their language. Wouldn’t it be nice if there was someone with experience in both PR and beauty who could write a script, complete with PR terminology that would get their attention in a good way and help you build a lasting professional relationship?

Amy Chang is the founder and editor of BOND EN AVANT, a luxury beauty and lifestyle blog founded in 2016. Her brand seeks to provide thoughtful reviews and inspiring stories, while showcasing brands that uplift women. BOND EN AVANT boasts 7,000 unique visitors and 10,000 page visits per month.

At 19, Amy took a year off from college and worked as a makeup artist for Shiseido. When she returned to school in New York, Amy knew she wanted to pursue her passion for beauty, and studying PR allowed her to do internships with Loreal and few hospitality firms. After graduation, Amy worked in the consumer products division of an agency where she was responsible for dealing with the bloggers! But after a move to LA, she made the decision to become a content creator herself, tapping into her creativity to establish a blog where she has the freedom to write about products she believes in. Listen in as she gets granular about the process of building relationships with PR reps for brands and requesting specific product. She also offers great advice about negotiating your price for sponsored content and adjusting content to increase engagement on different social media platforms.